Floor graphics are nothing new, though, since the beginning of the pandemic, more and more businesses have been using creatively-designed and brightly-colored floor graphics for a number of unique purposes. You’ve no doubt seen signage on the floor directing you where to stand while waiting in line to check out or graphics with different mascots and characters with masks on their faces encouraging customers to mask-up.

More and more companies are using floor graphics to direct foot traffic and communicate ways to stay safe to their customers. While this has definitely helped create a safer shopping environment, it has also conditioned all of us to look at the floor while shopping. This will have profound implications for years to come and is something you can use in your business to your advantage.

To help you better understand how your business can do just that (and why you should) here is a look at how and why companies are using floor graphics.

Why Companies are Using Floor Graphics

There are so many reasons businesses are using floor graphics it can be hard to keep track of them all. First, the floor is there and people often look at it while they are walking. And now that people have grown accustomed to looking at floor graphics, their usage has become a self-perpetuating phenomenon.

But like all of business, the real reason businesses are using them is because of money. Floor graphics a very good use of any marketing budget. Aside from the one-time cost of producing them, they are very easy to install and require absolutely no maintenance.

How Companies are Using Floor Graphics

As noted above, one of the main ways companies have been using floor graphics since the start of the pandemic has been to safely direct customer traffic. However, in addition to directing traffic for the sake of safety, companies have used floor graphics to direct customers to particular products.

Another way companies use floor graphics is to increase brand awareness. While such floor graphics might not immediately increase sales they do increase the number of times a customer encounters your brand, and as we all know, the more the merrier.

Finally, many businesses use floor graphics to announce their latest deals, promotions, and sales. This is a great way to increase sales once a customer is already in the building.

Where to Start with Floor Graphics

One obstacle to implementing floor graphics is that you might not know where to start. Don’t let that stop you from taking advantage of the great benefits of effectively using floor graphics. With a little research and asking around, you shouldn’t have a problem finding a print shop that can print stunning floor graphics for your store or business.


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