ABG Print: The Best NYC Print Shop for Fast, Reliable Financial Printing
There are many reasons why New York’s top financial service leaders such as Goldman Sachs, J.P. Morgan, Signature Bank, OneMain Financial and others use ABG Print’s financial printing services. As a trusted NYC print shop, ABG Print is A+ Accredited by the Better Business Bureau, has a 5-Star Yelp Rating and a 4.9 out of 5 Google Rating. But at the end of your financial day, whether you’re a financial analyst or a management team executive, it all boils down to exceptional print quality, on-time delivery – and above all, trust.
As we emerge from an exhausting pandemic, financial institutions are looking to get back to “business as usual.” That involves staying ahead of your competition by differentiating yourself with impactful and memorable sales collateral that communicates your investment-strategy messages clearly and impressively. From proposals to promotions to presentations, from booklets to brochures, from financial reports to factsheets, we’ve specialized for over 25 years in creating and distributing attractive, easy-to-read materials that will reflect your professionalism, elevate your brand, and meet your growing list of financial-printing needs. We also stock a huge inventory of stylish cover sheets, luxurious presentation folders and other high-end, on-demand materials.
We Meet Deadlines. Period.
Actually, we always try to deliver well ahead of your deadlines. You need to distribute your pitch books, brochures and financial information to prospective clients, colleagues and others on time, all the time. ABG Print has partnered with numerous firms that specialize in:
Investment banking
Private equity
Commercial banking
Private credit
Venture capital
Wealth and asset management
As your reliable NYC print shop, we “rush print” stunning sales collateral without compromising on quality. We’re also a trustworthy, family-owned and family-operated printer. Your messages will remain secure throughout the entire printing process. Plus, we have the expertise and equipment to exceed the quality typically offered by in-house printing departments – so you can spend less time worrying about production details and deadlines, and more time building your business.
Trusting and Deadline-Oriented
Our clients trust us to deliver on time 24/7, 6 days a week, because they consider ABG Print their partner, not just another supplier or another courier who may do printing on the side. Ask yourself these 3 questions:
Is your current print provider and/or delivery service available on a moment’s notice?
Do you know them, and do they know you, on a first-name basis?
Do they inspire trust and have specific and vast experience in financial services printing?
For example, can they provide variable-data digital printing solutions so you can tailor your message to someone on a personal level? (Variable-data printing, called VDP, can increase response rates of printed direct-mail by up to 500%). Finally, are they familiar with the intricacies of print embellishments such as foil stamping, spot varnishing and raised special effects that will further elevate your company’s brand and image? We are.
Client Perks
Ask about our referral program that could earn you $250 per referral. We also deliver free lunch when you purchase at least $500 worth of printing.
Partner with ABG Print today, the NYC print shop trusted by financial leaders for over 25 years. Call (212) 398-1010
ABG Print. We deliver. Around the clock. On the dot.
How Workplace Branding Can Inspire and Engage Employees
As your employees emerge from over two years of an exhausting pandemic, they’re looking for a morale boost. So, welcome them back with an updated office layout plan in a way they’ll always appreciate and never forget. A new New York-style office redesign, complete with refreshing new post-pandemic workplace branding using vibrant and stunning wide-format and wall graphics, is sure to motivate employees to work harder and put a smile on their faces.
Creating a bright new office that makes employees feel good about returning to work can also help you to foster a positive and more productive post-pandemic working environment. Focus on the positive aspects of the transition – and remember that many employees who missed interacting with their colleagues while they were working from home, may have a difficult time adjusting to their new routine and surroundings. So make those surroundings as warm, welcoming and pleasant as possible. After all, taking good care of your employees’ mental health is important for the future of your company. Succeeding in a post-pandemic era and successful workplace branding that inspires employees each and every day while working in the office, will help support your modern recruiting strategies.
The Importance of Color
We can help you with this important transition through years of experience in corporate rebranding and design, coupled with our color-science expertise. For example, did you know that a careful selection of “warm” and “cool” colors could be one of your best corporate rebranding solutions? Simply put, warm colors – such as different shades and combinations of yellow, red and orange – can evoke warm feelings in people. The wavelengths of these lively colors are long and they’re easily noticed, which makes them ideal for welcoming employees back to the office.
These colors will also help to inspire your employees because they tend to make onlookers think of warm things, such as sunlight and heat. Warm colors also appear to come visually closer to individuals – which is why they’re often used as a proven corporate re-design strategy to make large rooms seem much more intimate. Warm colors are also associated with passion, joy and playfulness. Would you not want your workers to be more passionate about what they do? Warm colors can also be stimulating, making them an excellent choice for the best work-area layouts, or for busy offices that experience a lot of daily activity.
But let’s not forget about cool colors – such as greens, blues and purples – that will make your employees feel calm, relaxed and even refreshed. For example, studies have shown that blue is a “rational” color. It’s actually a color that enhances concentration and helps with the decision-making process. It’s also linked to better reading, vitality and even spawns feelings of safety and security. Green, the predominant color in nature, is associated with feelings of security, relief and relaxation. It also stimulates the mind both emotionally and logically. And, due to the fact that it emits soft-level energy, its use in planning artistic and creative office environments is encouraged. Purple also supports non-verbal activities and is a popular choice in planning, designing and re-designing modern office environments that promote learning.
We’ll Help You Create the Most Welcoming Office Environment Plan Possible
ABG has years of proven, hands-on experience in two areas crucial to the rebranding of your corporate offices – from large-format signs, posters, banners and more, to wall graphics and even floor graphics. First, we can create bright, one-of-a-kind posters of stunning quality that will absolutely impress returning or new employees, while putting them at ease in a subtle way. Second, we can turn your bland office walls into welcoming and fun scenes with amazing wall graphics and custom-made murals. The team at ABG can help measure, design, print and install – to bring any post-pandemic creative office re-design plan or idea to life. In fact, ABG Print is the leading choice for large-format printing services in Manhattan!
Our team of digital printing, design and color-science experts will work with you to create high-impact workplace branding solutions that will exceed your expectations – while welcoming back current and new employees in a way they’ll always appreciate.
The Advantages of 24-Hour Printing in New York City
It’s late at night, and you’ve got a morning deadline. You still need more copies of those reports, but no print shop is open at this hour. By the time a shop actually does open, you’ll need to place your order and wait for the documents to be printed — and who knows how long that will take. Seemingly out of options, you are feeling hopeless. That’s why having access to 24 hour printing services in NYC makes all the difference.
Thankfully, ABG Print is here to help.
In the fast-paced world that we live in, business knows no quitting time. Digital access to tasks and projects means things can change at the drop of a hat. Which is why you need services that work for you at any time of the day or night — and that’s where our services come in handy.
Traditional print shops follow a 9-5 schedule and can take days — or sometimes weeks — to have your documents ready to go. As a 24 hour printing shop in NYC, we get our customers what they need printed in a matter of hours without sacrificing quality, availability, or customer support. Even better? While we are based in Manhattan, we can get everything you need shipped to you wherever you are, ASAP.
The Benefits of 24-Hour Printing
With 24/7 printing, you never have to worry about being late with important paperwork for any meeting, presentation, or other work-related events ever again. You can also get paper products printed and ready for you quickly for any personal event in your life, such as a banner for an upcoming birthday party. The possibilities really are endless. Still, there’s more than just one advantage to 24/7 printing besides punctuality. In fact, the advantages are numerous:
Never Miss a Deadline Again
Deadlines are not meant to be missed. That’s why ABG Print offers lightning-quick turnaround times — even just a couple of hours, depending on your order size. Our knowledgeable staff does much more than simply print out your document for you; they also scan for any common document errors and ensure formatting is exactly as it should be — services that are not often available at many other print shops. These additional services mean that you can rest assured that every completed order has been thoroughly examined by cross-trained staff who are just as passionate about getting the job done as you are.
Order Whenever Fits Your Schedule
Our printing services in NYC are open and ready to work for you, whether it’s 2:00 p.m. or 2:00 a.m. There’s no more running to the print shop during rush hour or, even worse, trying to take care of the print job yourself and being met with a jammed printer. After all, jammed printing equipment requires making an appointment with a repair shop, further delaying your needs. Instead, you can easily place your order online, enjoying complete flexibility and peace of mind knowing that your order is being taken care of while you continue your work or even enjoy a good night’s rest.
Open When Others Aren’t
In the old days, when you had a tight Monday morning deadline, you would have had a hard time finding a print shop in NYC open on a Sunday. That’s not the case with ABG Print. We are open Sunday through Friday, 24-hours a day, and, even better, during federal holidays — a rarity in the print world. We believe in servicing those who need it, especially at times of day and night when no one else can do the job. Moreover, your options aren’t limited during any hour either. Get all the support you need — whether it’s looking at order possibilities or speaking with a customer service representative — we’re open all day and all night.
Someone to Talk With
Speaking of quality customer service, there is no denying that it can be hard to come by these days. Many companies leave automated messaging services via chatbots to deal with customer inquiries, but we don’t believe in that. Instead, we have support available for you either by phone or email, depending on your preference. Our customer service representatives will be there every step of the way, from getting you a quote to informing you about the actual delivery itself.
Speedy Delivery
As a premium print shop in NYC, we personally hand-deliver orders anywhere in the Manhattan area. We will deliver your finished order and have it ready for you exactly when you need it. Located somewhere globally? We can take care of that for you too. We ship to many locations worldwide, and this is true of small or big orders alike. Simply ask a customer representative about global shipping options for you and your company, and we will give you the rundown on your options.
High-Quality Printing Products and Services
Speedy service doesn’t have to mean low-quality products and services. On the contrary, we use the latest and greatest in printing tech to match what you desire quality-wise and deliver it as soon as possible. Each order is custom and personalized to meet your every need. Below are just some of our many products and services offered through our website.
Products
Whether it’s for your business or for a private event, you can order a small or large variety of:
And even stickers (perfect for those kid birthday parties!)
Services
Our general printing services are wide-ranging and cover many different steps of the printing process:
Promotional items
Business mailing
Shipping and delivery
Packaging
Digital printing
Finishing
Have a certain look or feel in mind for your product? We offer services to meet those desires:
Creasing, folding, and scoring
Embossing and debossing
Laminating
Die-cutting
Foil stamping
Binding
There’s more than one way to bind, but our binding options are all cost-effective:
Hardcover binding
Spiral/coil binding
Square back binding
Staple binding
Twin loop wire binding
These are just some of the many products and services available to you and your company. We have worked with a variety of industries, including advertising, media, and communications, hospitality, non-profit, retail, and many more.
Top-Notch Security
Security may not be the first thing some people think of when it comes to printing services, but it’s a top priority for us. We value security so much that our own offices require key card access from authorized staff. In the office, our production staff works with high-security measures to ensure that your documents remain confidential for you and your company, disposing of any leftover documents or files securely, each and every time. We do so by shredding leftover documents or deleting files permanently from our computers.
The Best 24-Hour Print Shop in NYC
ABG Print follows several important core goals and values that make us on-demand in the online print business. It’s these values and goals that have built our reputation in the Midtown NYC area and continue to help us thrive.
Values
We believe in continuous improvement on all levels, from our actual printing jobs to our customer service. We strive to be the best in everything we do for our customers and peers, and we do this by learning with every project given to us. Moreover, we view each order with an “ownership” perspective, treating every project as if it were our own. This way, your order will get the focus and care it deserves. Lastly, ABG Print staff will communicate with you every step of the way, as we believe communication is key to success. That’s why 85% of all of our orders received get completed in under 24 hours.
Goals
To meet client demand, every member of staff, whether management or customer service, is trained to be dependable, thorough, and responsive to your needs. To do so, we emphasize our attention to detail on every task and transparency every step of the way. In the end, ABG Print is always ready to offer great products and services.
Get What You Deserve Out of Your Print Shop
Around-the-clock printing services are the way of the future. They offer flexibility, reliability, quality, and speedy delivery so that you never miss any deadline, professional or personal, ever again. You won’t miss out on personalization or customization, either — every order gets the same careful touch. So there’s no more reason to stress out over finding a local print shop that is both open and ready to meet all of your printing needs.
Try ABG Print’s 24 hour printing services in NYC and experience the best in professionalism and expertise.
Green Printing: How ABG Practices Eco-Friendly, Sustainable Printing
Back in 2018, the National Forest Foundation launched its “50 Million for Our Forests” campaign, where they aim to plant 50 million new trees across the country. These trees are being planted in national forests across the nation where native tree species have been lost or reduced in number due to problems like wildfires. Here at ABG Print, we understand how important our environment is to our world and trees are a natural resource we can’t afford to ignore. That’s why we have decided to become a small business partner with the National Forest Foundation, working together to get 50 million new trees planted — an effort that also supports our commitment to green printing practices.
Here’s how it works. For every print project, we purchase trees for the National Forest Foundation to plant. One newly planted tree offsets the production of roughly 8,500 sheets of paper!
Since launching its campaign three years ago, the National Forest Foundation has planted over 15 million trees — with 8 million more expected to be planted in 2021. These trees are being planted and introduced in national forests from coast to coast — from California to North Carolina, helping restore and breathe new life into regional environments that have been damaged in recent years.
Taking care of our environment is important — and we’re ready to do something about it. By working to offset our carbon footprint, and bring awareness and visibility to this mission, we are looking forward to a healthier, more sustainable climate for all. This focus on sustainability aligns with our larger goal of making green printing the standard in the industry.
Being a print shop, we are aware of the scarcity and true value of paper products. Paper has been one of the most revolutionary inventions in human history — and will continue to play a role well into the future. Just think, in your everyday life, how much paper you touch or depend on. From education to entertainment to employment, paper is a lynchpin in our daily lives.
However, with millions of trees being cut down daily across the world, we need to do our part in protecting this natural resource, as it works to protect us! The National Forest Foundation states that 100 trees can remove over 430 pounds of air pollutants annually. U.S. forests are responsible for offsetting 10 to 20 percent of U.S. emissions each year.
But the value of trees extends beyond carbon dioxide absorption and oxygen production. This resource is instrumental in the protection and health of all types of watersheds — helping fight erosion and filter water supplies. Trees and forests specifically, provide a suitable wildlife habitat for countless species. One benefit that gets commonly overlooked regarding trees is the health benefits they provide us. Forests and recreational parks offer an outdoor escape for us to explore. They give us a place to get physical exercise through hiking, mountain biking, kayaking, and more. But the impact extends beyond physical health and touches our mental health as well. Spending more time outdoors is linked to reduced stress levels and an increased sense of happiness.
This mission affects every single one of us, and it needs more awareness — and more trees! Here at ABG Print, we are excited to invest in the future of our environment, one project at a time. Even if you aren’t in need of a print project anytime soon, you can still get involved with this mission by donating as an individual to help the National Forest Foundation climb closer it goal. Together, let’s lend a helping hand to our friends in the forest.
Need Professional Print Services?
ABG Print is a small business print shop able to meet any creative or logistic need you or your business may be in the market for. Whether you’re interested in sustainability or eco-friendly initiatives like green printing, contact us to learn about our services, pricing, or our commitment to the National Forest Foundation’s “50 Million for Our Forests” campaign.
Best Practices for Enhancing Your Sales Presentation With Print Materials
Have you noticed that your digital sales pitches aren’t closing at a high enough rate? Are your potential customers seeming to lose interest and check out of your meetings? It’s a real problem that many businesses are dealing with. Yet, many have discovered that the decision to send print materials in advance to their video sales pitches are helping improve engagement and contracts won! Following proven sales presentation best practices can give your pitch the impact it needs to stand out.
Since screen time has increased so dramatically over the past year, it is critical to find effective ways to break through the glass screen — and deliver a more meaningful presentation. There are several print materials available that can add significant value to your sales pitch.
Brochures provide an avenue to jump into greater detail regarding your proposal, that can’t be explained during your video sales pitch due to time constraints, technology limitations, or other factors. These multi-page brochures open the door to combining interactive visual graphics with new data insights that break down key selling propositions and consumer pain points.
Handouts come in all shapes and sizes, and offer presenters a mix of optionality. These one to two-page printed materials are versatile and usually, focus and expand on one major component or slide from your digital presence. These handouts often help answer deeper questions that consumers may have following the presentation.
Postcards serve as a great synopsis tool or quick reference to your main presentation points and key takeaways. Potential customers aren’t always going to remember all the important moments from the sales pitch, therefore, a small postcard is a great way to give a rundown of the essentials — plus it acts as a good branding piece.
A few notes to keep in mind when ordering print materials for your next meeting:
Make sure your brochures and other materials are printed on heavy, high-quality stock. A good rule of thumb is anything over 30 pounds.
Have all brochures or booklets bound.
Use semi-gloss, not glossy paper. Glossy paper is too reflective and can be hard to read.
Full-color printing is absolutely essential.
Have them professionally printed.
Here are four reasons sending print materials in advance can land you a signed deal:
Be Better Than Your Competitors
There is no better first impression than coming to a meeting prepared. Designing and sending custom print materials to your potential customers is a forward-thinking move — and one that is sure to score points off the bat.
This gives you the opportunity to show your investment in them. If you have a sales pitch scheduled, your potential client most likely has 10 other suitors waiting behind you. It’s sometimes the little things that lead a client to decide to do business with you. Leverage these booklets, flyers, pamphlets, etc. to show your attention to detail and put into practice effective sales presentation best practices.
Support Your Presentation
Zoom and Google Meetings are both great tools. Their interfaces allow for easy communication, with the ability to present a variety of visual aids from PowerPoints to video assets. However, when trying to make a sale, the inescapable one-dimensional side to video conferencing can cause things to fall flat — even with presentations that have the most bells and whistles. Print materials add another layer to your sales pitch and serve as a supplemental aid to what is on-screen.
These materials should strongly identify the pain points for your potential customer and highlight how you can provide them a useful solution. It is important to note that this information cannot just be a restatement or copy of what your on-screen presentation says — that adds no value to the customer. Instead, these print materials need to go deeper, providing insights that couldn’t fit into the slideshow but are still worth highlighting. This thoughtful approach is one of the sales presentation best practices that can help set you apart.
Create An Emotional Response
Printed materials do something that digital marketing struggles to achieve through a computer or phone screen: execute an emotional response/connection. People traditionally spend more time consuming physical marketing materials compared to digital ads. The ability to generate a deeper more meaningful response, allows advertising materials to become more realistic. This helps video sales pitches better appeal to buying factors that can’t always be triggered through a Zoom call.
Leave Them Thinking About You
Once you leave that video sales pitch, it is easy to be forgotten. Sending print materials in advance is a great tactic for staying on your potential client’s mind well past the 60-minute video conference call.
3 Signage Design Tips to Make Your Prints Stand Out
If you had to guess, how many ads do you think you’re exposed to each day? 10? 20? 100? Try an estimated 5,000! From digital to print, ads are everywhere and almost everything is an ad. At some point, the human brain starts to unconsciously filter the information we are exposed to — leaving most of these ads forgotten or completely unnoticed. That’s why effective signage design is critical for helping your message break through the noise.
The legendary “Rule of 7” states that consumers need to hear or see a message seven times before they will take action. It’s pretty clear that advertising isn’t so easy. In a congested market, countless businesses and organizations are fighting for attention. With money being dumped into digital ads on platforms like Facebook and Instagram, do print ads still work?
Yes.
There is a lot of data out there to support why print advertising is still a smart and successful investment. For example, studies suggest that print converts more customers compared to digital ads. Print can also work side-by-side with digital ads to help reinforce and elevate a message. However, most importantly, people engage differently with print compared to digital. Research shows that print advertising better stimulates parts of the brain that are responsible for desire and valuation. Studies on the same topic also suggest that print ads provide greater ease for understanding and longer attention periods compared to their digital counterparts.
So, yes, print isn’t dead. But how do you still stand out amongst the competition? We’ve compiled three ways you can enhance your print signage design for better engagement and reach with your target audience.
1. Less is More
A busy sign, is a forgotten sign. When signage tries to accomplish too much, consumer focus is lost. This leads to a disjointed message and an advertisement that gets lost in the shuffle.
A good way to get your print ads to stand out is to use fewer words and less design. Sounds crazy, but the brain likes simplicity. Try cutting out elements that are unnecessary or only further exacerbate the point you’re trying to make. The use of negative space can make an ad catch attention in ways that creative design cannot.
There is a famous quote by Antoine de Saint-Exupery that states: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
2. Creative Graphics Pop
Not enough print signage features enticing visual aids. Stock photos and reuseable iconography are overused and predictable. Consumers are all too familiar with these images being used across businesses and industries. Therefore, little interest is paid.
It’s time to start investing in creative custom graphics to fit your narrative and advertisements. New and innovative imagery excites and captivates consumers in ways that repetitive imagery doesn’t. Hiring a good graphic designer or using your in-house design team to create unique, eye-popping visuals will help push your ads to the forefront. Strong visuals paired with thoughtful signage design can make your ad unforgettable.
3. Font Readability
One of the biggest issues with ads is readability. Marketers have about one second to catch the attention of a consumer before they move on. Not being able to quickly understand or read the display message is a major reason ads don’t make positive impressions.
While it’s certainly okay to mix it up and go outside the box, fonts need to be clear, evenly spaced, and readable from a variety of angles and distances. Stick to straight lettering, avoid script writing, and always do a field test with your ads before mass printing. A successful message isn’t found in the sophistication of the font, but in the attraction of the meaning.
Why Printing Security Matters for Your Business
Printing security probably isn’t one of the first things you think about when it comes to digital security. Today, so much business happens online. From payment transactions to the sharing of private credentials, and more – nearly every business is reliant on the internet. However, as with most things, downsides exist.
IT security isn’t something that everyone prioritizes or even thinks about – until a breach or intrusion happens. Many businesses have poor IT security practices, both from a software standpoint, but also from unsafe employee habits. Printing is an area that is often taken for granted in regards to digital security. Yet, valuable information can rather easily be hacked when certain safeguards or malfunctions are ignored. This is why printing security should be taken as seriously as other aspects of IT protection.
How Printing Can Be Dangerous
Every day, sensitive information is passed through a printer, and just like any other device on your business network, if the device or network is not properly protected – major information breaches can occur. The security of an in-house printing device normally isn’t the first thought when it comes to securing a network and all the related devices. However, printer vulnerabilities have proven to be a legitimate access point for hackers. Here are a few ways in-house printing can leave your business open to attack:
Outdated firmware enables credentials to become more easily compromised.
When multiple print and mobile devices are connected, data can often be lost in motion. As a result, the vulnerability to access unauthorized data also increases posing greater threats to the business.
Poor employee/user management can leave a printer vulnerable through things like phishing scams or poor password protection.
How to Practice Printing Security
The necessity to print isn’t going anywhere, therefore, businesses need to implement the right safety measures, or take their printing needs somewhere that can provide the right level of security – ABG Print does that.
We take every client’s printing needs seriously. Their information security is always top of mind, regardless if confidential or sensitive information plays a part. There are several ways we mitigate printing breaches and information leaking.
User Controls & Access
One of the biggest threats to any network or device is the number of hands that touch it. When you come to us for your printing needs, we limit the flow of traffic to ensure only your people are around while printing information is being created. With appointment only service and key card access required, we ensure that your information is only being shared and printed by our team and you.
Highly Trained Team
To help with your printing needs, we employ a team of knowledgeable and highly experienced printing professionals that are well versed in printing security. Our team is contractually bound to keep all sensitive information safe and confidential. We have worked with countless businesses and individuals to regularly produce their print projects, all while keeping their business’s private information safe from outside threats.
Our regularly monitored print network takes every possible step to prevent a breach of both the software and the human error side. The transmission of files without encryption is risky behavior that many businesses engage in. Sending information via email is not 100 percent secure, and is never recommended for sharing documents or media containing confidential information. Corporate print portals offer a safe, secure, and personalized environment for businesses to communicate with print shops, like us here at ABG Print.
These custom portals enable encrypted file sharing, direct payment ability, asset storage, on-the-spot pricing, and quick project ordering. This portal system provides the safest and simplest way for businesses to outsource their printing needs – keeping their business safe from breaches, all while getting their project done efficiently.
Benefits of Print Advertising for E-Commerce and Brand Marketing
The age of e-commerce and digital marketing has led to an over-reliance on digital ads. It has also resulted in business owners neglecting print advertising and marketing. Contrary to what people think, the benefits of print advertising still play a crucial role in e-commerce and improving brand awareness.
Why print advertising still matters.
Print adverts give a more wholesome experience than digital ads. The physical nature of print ads engages more of their senses and has a longer-lasting effect on them. A well-placed ad in the right magazine will be more relevant to your audience and have more impact.
People trust print ads more than digital ads; some may find it hard to believe, but it is true. A survey carried out by marketingsherpa revealed that people trusted print ads more than other forms of advertising. This trust is one of the key benefits of print advertising, making it a reliable option compared to digital alternatives.
When we surf the web, we scan through pages and articles in different tabs of our browsers. People pay less attention to the content they read, and the same rule applies to digital ads, which can be annoying sometimes. On the contrary, print ads tend to be less distracting, and readers and your customers focus more on your ad.
Another advantage of print advertising is that they last longer. Magazines, postcards, flyers, and catalogs can last for a long time, moving from hand to hand. Print ads can last for months and even years, doing their jobs long after being printed. They return value over an extended period, which is one of the benefits of print advertising that make it a worthwhile investment.
Maximizing print advertising.
Featuring your ads on newspapers, billboards and magazine cost money, and you have to make sure every dime is well spent. You have to optimize your ad to send a clear message to your target audience. It is crucial for getting your brand out there and encourage sales on your site.
Add value to your audience with your ads. You can do this by giving them relevant information about your goods and services. Another great way to add value and incentivize your audience is to use limited coupons.
Lastly, pay attention to colors and design. Vibrant colors and good designs draw attention better than dull looking ads. A good idea would be to let the colors match that of your logo.
Product catalogs.
Catalogs and brochures are a great way of bringing your products/services or your brand a little closer to your audience. Many e-commerce businesses mail catalogs to their customers.
Catalogs have proven to be very useful even in modern times like These. While customers are not in front of a screen or on their phones, they can conveniently scroll through a few pages containing your products.
You can insert catalogs and brochures with your direct mail campaign or when you ship a product to them. They do not have to be bulky. You can choose to include all your products or only the high-selling ones. You should give your potential and existing customers the best experience, and the quality of images and the design says a lot. That is why you need to employ the services of a reputable printing company.
Floor decals.
Floor decals are a cost-effective advertising solution, and they can be used on almost any surface. They adhere to almost all surfaces, wood, concrete, flooring, tiles, etc.
While people walk, it is only natural that they look at the ground. When used in the right places, floor decals or floor graphics can significantly bolster e-commerce and increase your brand awareness.
Depending on how you use them, they can make a bold impression and direct people to your funnels or subtly advertise your brand. They can be made to exactly match your brand or company logo, but you can also get creative with them. Floor decals are also quite durable, and they can last for months, which increases exposure and awareness for longer periods.
AR, QR, and Purls.
A fantastic way to bolster your e-commerce and your brand is through A, QR, and Purls. Leverage augmented reality in your print media to change how people engage with your print ads. It is a fun and more engaging way to get people to know your products or your brand. By simply scanning an image, your brochures, or catalogs, people can watch videos, receive emails, play games, or go to your site to make an order.
QR codes also grant people access to your site to drive sales or improve brand awareness. You can use them in billboards, magazines, newspapers, and any other medium. You can include Personalized URLs when sending direct mails to your customers so they can have a better online experience. You can use Purls and QR codes on print ads to see how well they perform.
4 Creative Ways to Use Retractable Marketing Banners
We’ve all seen retractable marketing banner stands. Just attend one trade show, and you’ll have seen enough for a lifetime. These advertising pieces are often undervalued and lack true creative inspiration. However, retractable banner stands do provide businesses with multiple benefits that open the door to new innovative ways in which they can be leveraged in everyday use.
First, why is a retractable marketing banner worth the investment price?
Ease of use – They only take seconds to set up and tear down!
Versatility – Interchangeable banners allow for the reuse of the stand. Over and over and over again.
Portability – Lightweight and easy to move from place to place.
Longevity – These retractable banner stands are made to withstand constant and repeated use for years to come.
Customizable – Sizes and graphics can be adjusted to fit your specific needs!
If you have a retractable marketing banner or you are curious about using them for your business, here are four creative ways on how to best utilize them.
Photo Backdrop
In the era of social media, everyone is always looking for the right aesthetic for their photos. Using a retractable banner stand as a photo backdrop is a great way to generate buzz surrounding your business or location. It also serves as a secondary means of advertising your brand or mission. A photo backdrop is meant to be interacted with, helping give your banner stand more facetime with consumers.
Wayfinders
Sometimes a business needs to be blunt and consumers need to be pointed in the right direction. Using your retractable banner stand as a direction guide is a unique way to move foot traffic through your storefront or event space. A wayfinder banner stand provides a deeper-level to the customer experience and helps deliver a new optical presence for that isn’t often seen in print advertising.
Room Dividers
Sometimes it is important to section off areas or create new spaces within an already existing space. A banner stand is a cost-effective and alternative method for achieving this. These stands can feature graphics that pertain to that specific place or section of the store — increasing the information value brought to the consumer.
Telling a Story
We love a good story, and often people buy products or goods because they can relate to or support a narrative they enjoy. Using a series of retractable banner stands is a creative way to grab attention and relay an important message to the viewer. The use of large-scale imagery is a more effective way to get your story to stick with your target audience compared to a flyer or postcard.
Need Retractable Banner Graphics?
ABG Print is able to help identify your retractable marketing banner graphic needs, in addition to sparking innovative ideas on how to best leverage the materials for your business or event. Contact us to learn how to get started.
How to Use Floor Stickers and Decals to Increase Sales
One of the developments of the global pandemic that is sure to persist into the post-COVID world is how businesses can use floor graphics to increase sales. While it might sound crass, companies around the country inadvertently conditioned customers to look at the floor for direction and guidelines on how to shop safely. This shift has made floor sticker decals an effective and creative way to capture attention and drive engagement.
Obviously, during the pandemic the primary use of floor graphics has been to demarcate where individuals should stand while waiting to checkout. But there have been other creative uses as well and some of those uses can even increase sales. Now that people will be looking at the floor when they shop for the foreseeable future, business owners and retailers might as well take advantage of the opportunity and use floor graphics to their advantage. Here are three ways to do that.
1. Always Brand Your Floor Graphics
The first thing you need to do in order to increase sales via floor graphics is to make sure you include your brand’s logo in the graphic. Not only will this increase brand awareness but it will help your customers associate your brand with the message of the floor graphic (safety, creativity, philanthropy, etc.).
A well-placed design with floor sticker decals next to a strong message can do wonders.
2. Use Floor Graphics to Showcase Your Latest Promotions and Deals
Another thing you can do with floor graphics to increase sales is use them to showcase your current promotions and sales. There is plenty of evidence that shows a significant percentage of purchases aren’t decided upon until actually inside the store. A well-crafted and well-placed floor graphic can easily convert another customer.
Floor graphics are a relatively inexpensive way to communicate with your customers. If done well, floor graphics can also be durable and last a long time. There are very few uses of precious marketing dollars that will outperform floor graphics that highlight the products you want to move. Choosing floor sticker decals is one of the simplest ways to maximize both visibility and durability.
3. Direct Your Customers to the Products You Want them to Buy
Because people are already accustomed to let floor graphics direct them where to go and where to stand, your business can do the same and actually use floor graphics to direct customers to the products you want them to buy.
Whether it be arrows, foot prints, or a trail leading to the section or aisle where the product is located, you can cue your customers in to where the good stuff is.
The Future is Floor Graphics
Floor graphics aren’t going anywhere and can be a fun and easy way to communicate a variety of things to your customers. If you want floor graphics to help increase your sales make sure to:
All of this can be done for a reasonable price compared to other marketing products, and with people used to looking at floor graphics, you know they will be effective.
