According to Bloomberg News, New York City’s apartment sales are hot, and popular restaurants are filling up by the day. But underneath all that, twice as many people are unemployed compared to the seasonally adjusted U.S. average. At 7.6%, the city’s unemployment rate is among the worst of major U.S. Cities. On the positive side, this means that the pool of available talent has actually doubled! But many challenges still remain.

To be successful in a noisy, crowded marketplace like New York – especially after an exhausting pandemic when your message may have been obscured by health and safety announcements – the importance of corporate branding becomes even more crucial. Consistent, compelling and engaging – great branding helps companies reach out to various stakeholders, while clearly communicating your products, services and overall mission to the buying public.

Your brand has the power to attract and retain top talent, and let potential employees know that you’re a great place to work. This builds a strong bond with current and future employees, translating to higher profits and increased word-of-mouth advertising. Further, a strong brand will increase the net promoter score and employee retention rates. As a result, it will be easier to attract new staff.

Great Employer Branding Inspires and Motivates Employees as They Return to the Office

Let’s face it – branded swag (especially when it’s personalized) keeps employees motivated. Whether it’s water bottles, clothing, monogrammed journals – or even stickers – branded merchandise helps your staff feel like members of a team and motivates them to proudly display your logo.

Creating an environment that makes employees feel good about returning to the office can help you create a positive and more productive work environment. Focusing on the positive aspects of the transition – particularly getting back to interacting with co-workers – can be a huge boost for morale. With an effective corporate brand, staff retention and satisfaction will be at an all-time high.

Branding Tips That Attract Zoomers and Millennials to Work for Your Company

Your corporate branding must not only make employees feel excited about returning to work, but also focus on recruiting young, highly trainable, and motivated people – particularly GenZ “zoomers” in their late teens and early twenties, and young millennials in their 20s and 30s. This generation grew up with the internet at their fingertips – and with new technology announced on a seemingly daily basis. They’re as comfortable on their mobile as they are a keyboard. They look for companies (and brands) that value collaboration, align with their social causes, encourage creativity and input – and provide a positive work/life balance. Eager to contribute to the success of your company, you will reap the benefits of inspired and energetic new employees who connect and relate to your brand.

Want to attract zoomers and millennials to your workforce? Consider this:

• While salary matters, equal emphasis is placed on how you contribute to your community and society in general.
• They prefer to work for companies whose values are aligned with their own.
• Their lifestyle views social concerns just as important as the technology they use.
• They need – and expect – to be part of any emerging technology in your company.
• Training that conveys information in an interactive format, as well as personal, hands-on instruction from your staff, is appealing.
• Having a social media presence is expected.
• Systems and apps that can easily be accessed on mobile devices – as well as on laptops, desktop, or tablets
• Personal fulfillment is more important than success perceived by others.
• Participating in a job as part of a team is more fulfilling than working alone.

The Rewards of Branding for Recruitment

Strong corporate branding shows potential employees that you’re a great firm to work for, builds strong bonds with current and future employees, keeps everyone highly motivated and encourages teamwork. From a bottom-line perspective, all this translates into higher profits, increased word-of-mouth advertising and reduced recruitment costs. A well-defined corporate brand will absolutely make your talent acquisition easier. Make your branding as personal as possible so those you interview feel like they already know you.

Finally, as the world emerges from an exhausting and isolating two-year pandemic, realize that daily face-to-face interaction with welcoming management and friendly, helpful co-workers may be just as important to a new recruit as the amount of their pay.

Bring your brand to life in ways you’ve never imagined. Visit ABG’s Interactive Brand gallery and download the Idea Catalog.

Looking for a great way to attract financial talent? Check out capitalmarketscareers.com

 

It’s late at night, and you’ve got a morning deadline. You still need more copies of those reports, but no print shop is open at this hour. By the time a shop actually does open, you’ll need to place your order and wait for the documents to be printed — and who knows how long that will take. Seemingly out of options, you are feeling hopeless.

Thankfully, ABG Print is here to help.

In the fast-paced world that we live in, business knows no quitting time. Digital access to tasks and projects means things can change at the drop of a hat. Which is why you need services that work for you at any time of the day or night — and that’s where our services come in handy.

Traditional print shops follow a 9-5 schedule and can take days — or sometimes weeks — to have your documents ready to go. As a 24-hour print shop in NYC, we get our customers what they need printed in a matter of hours without sacrificing quality, availability, or customer support. Even better? While we are based in Manhattan, we can get everything you need shipped to you wherever you are, ASAP.

The Benefits of 24-Hour Printing

With 24/7 printing, you never have to worry about being late with important paperwork for any meeting, presentation, or other work-related events ever again. You can also get paper products printed and ready for you quickly for any personal event in your life, such as a banner for an upcoming birthday party. The possibilities really are endless. Still, there’s more than just one advantage to 24/7 printing besides punctuality. In fact, the advantages are numerous:

Never Miss a Deadline Again

Deadlines are not meant to be missed. That’s why ABG Print offers lightning-quick turnaround times — even just a couple of hours, depending on your order size. Our knowledgeable staff does much more than simply print out your document for you; they also scan for any common document errors and ensure formatting is exactly as it should be — services that are not often available at many other print shops. These additional services mean that you can rest assured that every completed order has been thoroughly examined by cross-trained staff who are just as passionate about getting the job done as you are.

Order Whenever Fits Your Schedule

Our printing services in NYC are open and ready to work for you, whether it’s 2:00 p.m. or 2:00 a.m. There’s no more running to the print shop during rush hour or, even worse, trying to take care of the print job yourself and being met with a jammed printer. After all, jammed printing equipment requires making an appointment with a repair shop, further delaying your needs. Instead, you can easily place your order online, enjoying complete flexibility and peace of mind knowing that your order is being taken care of while you continue your work or even enjoy a good night’s rest.

Open When Others Aren’t

In the old days, when you had a tight Monday morning deadline, you would have had a hard time finding a print shop in NYC open on a Sunday. That’s not the case with ABG Print. We are open Sunday through Friday, 24-hours a day, and, even better, during federal holidays — a rarity in the print world. We believe in servicing those who need it, especially at times of day and night when no one else can do the job. Moreover, your options aren’t limited during any hour either. Get all the support you need — whether it’s looking at order possibilities or speaking with a customer service representative — we’re open all day and all night.

Someone to Talk With

Speaking of quality customer service, there is no denying that it can be hard to come by these days. Many companies leave automated messaging services via chatbots to deal with customer inquiries, but we don’t believe in that. Instead, we have support available for you either by phone or email, depending on your preference. Our customer service representatives will be there every step of the way, from getting you a quote to informing you about the actual delivery itself.

Speedy Delivery

As a premium print shop in NYC, we personally hand-deliver orders anywhere in the Manhattan area. We will deliver your finished order and have it ready for you exactly when you need it. Located somewhere globally? We can take care of that for you too. We ship to many locations worldwide, and this is true of small or big orders alike. Simply ask a customer representative about global shipping options for you and your company, and we will give you the rundown on your options.

‌High-Quality Printing Products and Services

Speedy service doesn’t have to mean low-quality products and services. On the contrary, we use the latest and greatest in printing tech to match what you desire quality-wise and deliver it as soon as possible. Each order is custom and personalized to meet your every need. Below are just some of our many products and services offered through our website.

‌Products

‌Whether it’s for your business or for a private event, you can order a small or large variety of:

• Banners
• Flyers
• Reports
• Brochures
• Folders
• Catalogs
• Booklets
• Custom calendars
• Custom envelopes
• And even stickers (perfect for those kid birthday parties!)

‌Services

Our general printing services are wide-ranging and cover many different steps of the printing process:

• Promotional items
• Business mailing
• Shipping and delivery
• Packaging
• Digital printing

Finishing

Have a certain look or feel in mind for your product? We offer services to meet those desires:

• Creasing, folding, and scoring
• Embossing and debossing
• Laminating
• Die-cutting
• Foil stamping

Binding

There’s more than one way to bind, but our binding options are all cost-effective:

• Hardcover binding
• Spiral/coil binding
• Square back binding
• Staple binding
• Twin loop wire binding

These are just some of the many products and services available to you and your company. We have worked with a variety of industries, including advertising, media, and communications, hospitality, non-profit, retail, and many more.

Top-Notch Security

Security may not be the first thing some people think of when it comes to printing services, but it’s a top priority for us. We value security so much that our own offices require key card access from authorized staff. In the office, our production staff works with high-security measures to ensure that your documents remain confidential for you and your company, disposing of any leftover documents or files securely, each and every time. We do so by shredding leftover documents or deleting files permanently from our computers.

‌The Best 24-Hour Print Shop in NYC

ABG Print follows several important core goals and values that make us on-demand in the online print business. It’s these values and goals that have built our reputation in the Midtown NYC area and continue to help us thrive.

‌Values

We believe in continuous improvement on all levels, from our actual printing jobs to our customer service. We strive to be the best in everything we do for our customers and peers, and we do this by learning with every project given to us. Moreover, we view each order with an “ownership” perspective, treating every project as if it were our own. This way, your order will get the focus and care it deserves. Lastly, ABG Print staff will communicate with you every step of the way, as we believe communication is key to success. That’s why 85% of all of our orders received get completed in under 24 hours.

‌Goals

To meet client demand, every member of staff, whether management or customer service, is trained to be dependable, thorough, and responsive to your needs. To do so, we emphasize our attention to detail on every task and transparency every step of the way. In the end, ABG Print is always ready to offer great products and services.

Get What You Deserve Out of Your Print Shop

‌Around-the-clock printing services are the way of the future. They offer flexibility, reliability, quality, and speedy delivery so that you never miss any deadline, professional or personal, ever again. You won’t miss out on personalization or customization, either — every order gets the same careful touch. So there’s no more reason to stress out over finding a local print shop that is both open and ready to meet all of your printing needs.
‌
‌ Try ABG Print’s 24-hour printing services in NYC and experience the best in professionalism and expertise.

 

Back in 2018, the National Forest Foundation launched its “50 Million for Our Forests” campaign, where they aim to plant 50 million new trees across the country. These trees are being planted in national forests across the nation where native tree species have been lost or reduced in number due to problems like wildfires. Here at ABG Print, we understand how important our environment is to our world and trees are a natural resource we can’t afford to ignore. That’s why we have decided to become a small business partner with the National Forest Foundation, working together to get 50 million new trees planted.

Here’s how it works. For every print project, we purchase trees for the National Forest Foundation to plant. One newly planted tree offsets the production of roughly 8,500 sheets of paper!

Since launching its campaign three years ago, the National Forest Foundation has planted over 15 million trees — with 8 million more expected to be planted in 2021. These trees are being planted and introduced in national forests from coast to coast — from California to North Carolina, helping restore and breathe new life into regional environments that have been damaged in recent years.

Taking care of our environment is important — and we’re ready to do something about it. By working to offset our carbon footprint, and bring awareness and visibility to this mission, we are looking forward to a healthier, more sustainable climate for all.

Being a print shop, we are aware of the scarcity and true value of paper products. Paper has been one of the most revolutionary inventions in human history — and will continue to play a role well into the future. Just think, in your everyday life, how much paper you touch or depend on. From education to entertainment to employment, paper is a lynchpin in our daily lives.

However, with millions of trees being cut down daily across the world, we need to do our part in protecting this natural resource, as it works to protect us! The National Forest Foundation states that 100 trees can remove over 430 pounds of air pollutants annually. U.S. forests are responsible for offsetting 10 to 20 percent of U.S. emissions each year.

But the value of trees extends beyond carbon dioxide absorption and oxygen production. This resource is instrumental in the protection and health of all types of watersheds — helping fight erosion and filter water supplies. Trees and forests specifically, provide a suitable wildlife habitat for countless species. One benefit that gets commonly overlooked regarding trees is the health benefits they provide us. Forests and recreational parks offer an outdoor escape for us to explore. They give us a place to get physical exercise through hiking, mountain biking, kayaking, and more. But the impact extends beyond physical health and touches our mental health as well. Spending more time outdoors is linked to reduced stress levels and an increased sense of happiness.

This mission affects every single one of us, and it needs more awareness — and more trees! Here at ABG Print, we are excited to invest in the future of our environment, one project at a time. Even if you aren’t in need of a print project anytime soon, you can still get involved with this mission by donating as an individual to help the National Forest Foundation climb closer it goal. Together, let’s lend a helping hand to our friends in the forest.

Need Professional Print Services?

ABG Print is a small business print shop able to meet any creative or logistic need you or your business may be in the market for. Contact us to learn about our services, pricing, or our commitment to the National Forest Foundation’s “50 Million for Our Forests” campaign.

April Winner

Company Bio:
Since 1986, Creative Art Works has been at the forefront of change within the NYC urban community – empowering young people through arts programming that incorporates creative expression, academic enrichment, and community engagement. Creative Art Works puts creative art to work, helping young people develop the personal and professional skills to meaningfully shape their futures for the better.

March Winner

Company Bio:
Ramini Espresso Bar – A coffee shop in the heart of New York City keeping the fashion district awake. Simply walk by and you’ll be captivated by the freshly roasted and freshly ground coffee aroma. Rami takes great pride in his coffee creations. Each one a work of art. The latte is our personal favorite at ABG Print. Get lost in the beautiful floral décor forgetting you’re on your way back to the office fully caffeinated. This hidden gem is a must-visit when you’re on the hunt for some strong coffee and delicious baked pastries. 265 West 37th Street

 

February Winner

Company Bio:
Jason Koellhoffer graduated from Parsippany Hills High School in 2006 in pursuit of a career in Elementary/Special Education. After working at Lake Parsippany elementary school with students who had Autism for five years, he decided to make a change and go back to his roots. Jason began JGK Home Improvement LLC in 2011. JGK is a home improvement company that specializes in kitchen, bathroom, and basement renovations, as well as, all areas of construction. Jason and his handful of employees work hard to make their customer’s dreams come to a reality.

 

Have you noticed that your digital sales pitches aren’t closing at a high enough rate? Are your potential customers seeming to lose interest and check out of your meetings? It’s a real problem that many businesses are dealing with. Yet, many have discovered that the decision to send print materials in advance to their video sales pitches are helping improve engagement and contracts won!

Since screen time has increased so dramatically over the past year, it is critical to find effective ways to break through the glass screen — and deliver a more meaningful presentation. There are several print materials available that can add significant value to your sales pitch.

Brochures provide an avenue to jump into greater detail regarding your proposal, that can’t be explained during your video sales pitch due to time constraints, technology limitations, or other factors. These multi-page brochures open the door to combining interactive visual graphics with new data insights that break down key selling propositions and consumer pain points.

Handouts come in all shapes and sizes, and offer presenters a mix of optionality. These one to two-page printed materials are versatile and usually, focus and expand on one major component or slide from your digital presence. These handouts often help answer deeper questions that consumers may have following the presentation.

Postcards serve as a great synopsis tool or quick reference to your main presentation points and key takeaways. Potential customers aren’t always going to remember all the important moments from the sales pitch, therefore, a small postcard is a great way to give a rundown of the essentials — plus it acts as a good branding piece.

A few notes to keep in mind when ordering print materials for your next meeting:

• Make sure your brochures and other materials are printed on heavy, high-quality stock. A good rule of thumb is anything over 30 pounds.
• Have all brochures or booklets bound.
• Use semi-gloss, not glossy paper. Glossy paper is too reflective and can be hard to read.
• Full-color printing is absolutely essential.
• Have them professionally printed.

Here are four reasons sending print materials in advance can land you a signed deal:

Be Better Than Your Competitors

There is no better first impression than coming to a meeting prepared. Designing and sending custom print materials to your potential customers is a forward-thinking move — and one that is sure to score points off the bat.

This gives you the opportunity to show your investment in them. If you have a sales pitch scheduled, your potential client most likely has 10 other suitors waiting behind you. It’s sometimes the little things that lead a client to decide to do business with you. Leverage these booklets, flyers, pamphlets, etc. to show your attention to detail.

Support Your Presentation

Zoom and Google Meetings are both great tools. Their interfaces allow for easy communication, with the ability to present a variety of visual aids from PowerPoints to video assets. However, when trying to make a sale, the inescapable one-dimensional side to video conferencing can cause things to fall flat — even with presentations that have the most bells and whistles. Print materials add another layer to your sales pitch and serve as a supplemental aid to what is on-screen.

These materials should strongly identify the pain points for your potential customer and highlight how you can provide them a useful solution. It is important to note that this information cannot just be a restatement or copy of what your on-screen presentation says — that adds no value to the customer. Instead, these print materials need to go deeper, providing insights that couldn’t fit into the slideshow but are still worth highlighting.

Create An Emotional Response

Printed materials do something that digital marketing struggles to achieve through a computer or phone screen: execute an emotional response/connection. People traditionally spend more time consuming physical marketing materials compared to digital ads. The ability to generate a deeper more meaningful response, allows advertising materials to become more realistic. This helps video sales pitches better appeal to buying factors that can’t always be triggered through a Zoom call.

Leave Them Thinking About You

Once you leave that video sales pitch, it is easy to be forgotten. Sending print materials in advance is a great tactic for staying on your potential client’s mind well past the 60-minute video conference call.

If you had to guess, how many ads do you think you’re exposed to each day? 10? 20? 100? Try an estimated 5,000! From digital to print, ads are everywhere and almost everything is an ad. At some point, the human brain starts to unconsciously filter the information we are exposed to — leaving most of these ads forgotten or completely unnoticed.

The legendary “Rule of 7” states that consumers need to hear or see a message seven times before they will take action. It’s pretty clear that advertising isn’t so easy. In a congested market, countless businesses and organizations are fighting for attention. With money being dumped into digital ads on platforms like Facebook and Instagram, do print ads still work?

Yes.

There is a lot of data out there to support why print advertising is still a smart and successful investment. For example, studies suggest that print converts more customers compared to digital ads. Print can also work side-by-side with digital ads to help reinforce and elevate a message. However, most importantly, people engage differently with print compared to digital. Research shows that print advertising better stimulates parts of the brain that are responsible for desire and valuation. Studies on the same topic also suggest that print ads provide greater ease for understanding and longer attention periods compared to their digital counterparts.

So, yes, print isn’t dead. But how do you still stand out amongst the competition? We’ve compiled three ways you can enhance your print signage for better engagement and reach with your target audience.

1. Less is More

 A busy sign, is a forgotten sign. When signage tries to accomplish too much, consumer focus is lost. This leads to a disjointed message and an advertisement that gets lost in the shuffle.

A good way to get your print ads to stand out is to use fewer words and less design. Sounds crazy, but the brain likes simplicity. Try cutting out elements that are unnecessary or only further exacerbate the point you’re trying to make. The use of negative space can make an ad catch attention in ways that creative design cannot.

There is a famous quote by Antoine de Saint-Exupery that states: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

2. Creative Graphics Pop

Not enough print signage features enticing visual aids. Stock photos and reuseable iconography are overused and predictable. Consumers are all too familiar with these images being used across businesses and industries. Therefore, little interest is paid.

It’s time to start investing in creative custom graphics to fit your narrative and advertisements. New and innovative imagery excites and captivates consumers in ways that repetitive imagery doesn’t. Hiring a good graphic designer or using your in-house design team to create unique, eye-popping visuals will help push your ads to the forefront.

3. Font Readability

One of the biggest issues with ads is readability. Marketers have about one second to catch the attention of a consumer before they move on. Not being able to quickly understand or read the display message is a major reason ads don’t make positive impressions.

While it’s certainly okay to mix it up and go outside the box, fonts need to be clear, evenly spaced, and readable from a variety of angles and distances. Stick to straight lettering, avoid script writing, and always do a field test with your ads before mass printing. A successful message isn’t found in the sophistication of the font, but in the attraction of the meaning.

Printing security probably isn’t one of the first things you think about when it comes to digital security. Today, so much business happens online. From payment transactions to the sharing of private credentials, and more – nearly every business is reliant on the internet. However, as with most things, downsides exist.

IT security isn’t something that everyone prioritizes or even thinks about – until a breach or intrusion happens. Many businesses have poor IT security practices, both from a software standpoint, but also from unsafe employee habits. Printing is an area that is often taken for granted in regards to digital security. Yet, valuable information can rather easily be hacked when certain safeguards or malfunctions are ignored.

How Printing Can Be Dangerous

Every day, sensitive information is passed through a printer, and just like any other device on your business network, if the device or network is not properly protected – major information breaches can occur. The security of an in-house printing device normally isn’t the first thought when it comes to securing a network and all the related devices. However, printer vulnerabilities have proven to be a legitimate access point for hackers. Here are a few ways in-house printing can leave your business open to attack:

• Outdated firmware enables credentials to become more easily compromised.
• When multiple print and mobile devices are connected, data can often be lost in motion. As a result, the vulnerability to access unauthorized data also increases posing greater threats to the business.
• Poor employee/user management can leave a printer vulnerable through things like phishing scams or poor password protection.

How to Practice Printing Security

The necessity to print isn’t going anywhere, therefore, businesses need to implement the right safety measures, or take their printing needs somewhere that can provide the right level of security – ABG Print does that.

We take every client’s printing needs seriously. Their information security is always top of mind, regardless if confidential or sensitive information plays a part. There are several ways we mitigate printing breaches and information leaking.

User Controls & Access

One of the biggest threats to any network or device is the number of hands that touch it. When you come to us for your printing needs, we limit the flow of traffic to ensure only your people are around while printing information is being created. With appointment only service and key card access required, we ensure that your information is only being shared and printed by our team and you.

Highly Trained Team

To help with your printing needs, we employ a team of knowledgeable and highly experienced printing professionals that are well versed in printing security. Our team is contractually bound to keep all sensitive information safe and confidential. We have worked with countless businesses and individuals to regularly produce their print projects, all while keeping their business’s private information safe from outside threats.

Enhanced Security Protocols & Corporate Printing Portal

Our regularly monitored print network takes every possible step to prevent a breach of both the software and the human error side. The transmission of files without encryption is risky behavior that many businesses engage in. Sending information via email is not 100 percent secure, and is never recommended for sharing documents or media containing confidential information. Corporate print portals offer a safe, secure, and personalized environment for businesses to communicate with print shops, like us here at ABG Print.

These custom portals enable encrypted file sharing, direct payment ability, asset storage, on-the-spot pricing, and quick project ordering. This portal system provides the safest and simplest way for businesses to outsource their printing needs – keeping their business safe from breaches, all while getting their project done efficiently.

The age of e-commerce and digital marketing has led to an over-reliance on digital ads. It has also resulted in business owners neglecting print advertising and marketing. Contrary to what people think, print advertising still plays a crucial role in e-commerce and improving brand awareness.

Why print advertising still matters.

Print adverts give a more wholesome experience than digital ads. The physical nature of print ads engages more of their senses and has a longer-lasting effect on them. A well-placed ad in the right magazine will be more relevant to your audience and have more impact.

People trust print ads more than digital ads; some may find it hard to believe, but it is true. A survey carried out by marketingsherpa revealed that people trusted print ads more than other forms of advertising.

When we surf the web, we scan through pages and articles in different tabs of our browsers. People pay less attention to the content they read, and the same rule applies to digital ads, which can be annoying sometimes. On the contrary, print ads tend to be less distracting, and readers and your customers focus more on your ad.

Another advantage of print advertising is that they last longer. Magazines, postcards, flyers, and catalogs can last for a long time, moving from hand to hand. Print ads can last for months and even years, doing their jobs long after being printed. They return value over an extended period, but they are a worthwhile investment.

Maximizing print advertising.

Featuring your ads on newspapers, billboards and magazine cost money, and you have to make sure every dime is well spent. You have to optimize your ad to send a clear message to your target audience. It is crucial for getting your brand out there and encourage sales on your site.

Add value to your audience with your ads. You can do this by giving them relevant information about your goods and services. Another great way to add value and incentivize your audience is to use limited coupons.

Lastly, pay attention to colors and design. Vibrant colors and good designs draw attention better than dull looking ads. A good idea would be to let the colors match that of your logo.

Product catalogs.

Catalogs and brochures are a great way of bringing your products/services or your brand a little closer to your audience. Many e-commerce businesses mail catalogs to their customers.

Catalogs have proven to be very useful even in modern times like These. While customers are not in front of a screen or on their phones, they can conveniently scroll through a few pages containing your products.

You can insert catalogs and brochures with your direct mail campaign or when you ship a product to them. They do not have to be bulky. You can choose to include all your products or only the high-selling ones. You should give your potential and existing customers the best experience, and the quality of images and the design says a lot. That is why you need to employ the services of a reputable printing company.

Floor decals.

Floor decals are a cost-effective advertising solution, and they can be used on almost any surface. They adhere to almost all surfaces, wood, concrete, flooring, tiles, etc.

While people walk, it is only natural that they look at the ground. When used in the right places, floor decals or floor graphics can significantly bolster e-commerce and increase your brand awareness.

Depending on how you use them, they can make a bold impression and direct people to your funnels or subtly advertise your brand. They can be made to exactly match your brand or company logo, but you can also get creative with them. Floor decals are also quite durable, and they can last for months, which increases exposure and awareness for longer periods.

AR, QR, and Purls.

A fantastic way to bolster your e-commerce and your brand is through A, QR, and Purls. Leverage augmented reality in your print media to change how people engage with your print ads. It is a fun and more engaging way to get people to know your products or your brand. By simply scanning an image, your brochures, or catalogs, people can watch videos, receive emails, play games, or go to your site to make an order.

QR codes also grant people access to your site to drive sales or improve brand awareness. You can use them in billboards, magazines, newspapers, and any other medium. You can include Personalized URLs when sending direct mails to your customers so they can have a better online experience. You can use Purls and QR codes on print ads to see how well they perform.

We’ve all seen retractable banner stands. Just attend one trade show, and you’ll have seen enough for a lifetime. These advertising pieces are often undervalued and lack true creative inspiration. However, retractable banner stands do provide businesses with multiple benefits that open the door to new innovative ways in which they can be leveraged in everyday use.

First, why is a retractable banner stand worth the investment price?

• Ease of use – They only take seconds to set up and tear down!
• Versatility – Interchangeable banners allow for the reuse of the stand. Over and over and over again.
• Portability – Lightweight and easy to move from place to place.
• Longevity – These retractable banner stands are made to withstand constant and repeated use for years to come.
• Customizable – Sizes and graphics can be adjusted to fit your specific needs!

If you have a retractable banner stand or you are curious about using them for your business, here are four creative ways on how to best utilize them.

Photo Backdrop

In the era of social media, everyone is always looking for the right aesthetic for their photos. Using a retractable banner stand as a photo backdrop is a great way to generate buzz surrounding your business or location. It also serves as a secondary means of advertising your brand or mission. A photo backdrop is meant to be interacted with, helping give your banner stand more facetime with consumers.

Wayfinders

Sometimes a business needs to be blunt and consumers need to be pointed in the right direction. Using your retractable banner stand as a direction guide is a unique way to move foot traffic through your storefront or event space. A wayfinder banner stand provides a deeper-level to the customer experience and helps deliver a new optical presence for that isn’t often seen in print advertising.

Room Dividers

Sometimes it is important to section off areas or create new spaces within an already existing space. A banner stand is a cost-effective and alternative method for achieving this. These stands can feature graphics that pertain to that specific place or section of the store — increasing the information value brought to the consumer.

Telling a Story

We love a good story, and often people buy products or goods because they can relate to or support a narrative they enjoy. Using a series of retractable banner stands is a creative way to grab attention and relay an important message to the viewer. The use of large-scale imagery is a more effective way to get your story to stick with your target audience compared to a flyer or postcard.

Need Retractable Banner Graphics?

ABG Print is able to help identify your retractable banner graphic needs, in addition to sparking innovative ideas on how to best leverage the materials for your business or event. Contact us to learn how to get started.

Have you ever heard of a corporate printing portal? If not, you’re not alone. Up until recently, when businesses were in need of print materials they would find a print shop and call them to inquire about services and pricing. From there, the business would work with the print shop via phone and email to place an order. While there is nothing inherently wrong with this process (we love talking with our customers!), we know that there is a faster and easier way to handle regular printing needs.

A corporate printing portal is a custom online database that allows businesses to have direct access to their print-ready materials. This portal gives businesses the ability to order materials at the press of a button, adjust orders without having to contact the print shop, save design assets, get instant pricing, track the order status, and more.

More and more businesses are opting to have a custom printing portal set up in order to save time and associated costs. A corporate printing portal works for any type of business in any industry, and helps best serve clients who are in regular need of new print materials for their internal and external purposes. Some of these business types include hotels, retail stores, and restaurants.

Why You Should Use a Corporate Print Portal

The simple answer is — it makes your life easier. A corporate printing portal is fully customizable and scalable to your specific business needs. Here are four major ways a printing portal can better your business:

“No Surprise” Pricing

The use of a printing portal enables the print shop to eliminate some supply chain costs that are built into traditional print orders. This results in pricing being more cost-effective and consistent for businesses that are in a constant printing cycle.

Waste Reduction

Buying in bulk has most often been an offering to cut costs. However, when printed materials are ordered in large sums in an effort to save money, quantities of printed materials may become outdated and unusable. With a printing portal, businesses can order materials in the necessary sizes without incurring paper waste and possible money loss.

User Convenience

Today’s digital world is fast-paced. Businesses are looking for ways to increase productivity and save time. A corporate printing portal provides 24/7 access for the business, instant pricing, on-demand print ordering, á la carte order selection, and more.

Consumer Control

The use of a printing portal puts the power of printing in the hands of the business. With the option of access controls to delegate viewing and ordering responsibilities among team members, ordering materials can be done by as many or as few people as necessary. A printing portal enables businesses to house their creative assets, upload new documents, and have full control over their material needs on a day-to-day basis.

You Should Use a Corporate Printing Portal

Printing portals are quickly becoming an industry standard, as both print shops and clients mutually benefit. ABG Print is able to set up a custom portal for your business and give you a new level of convenience and transparency with all your printing needs. Contact us to learn how to get started.