Unmatched Services with the Personal Touch 

When it comes to pulling off successful corporate events, something is bound to go sideways. It could be last minute text changes or image swapping or correcting entire print layouts. As the event organizer, you’re often called upon to do the impossible for product launches, networking events, and company presentations. Because you can’t use sleight of hand to solve the problem, you need a reliable printing partner to make sure every detail, including your printed materials, is delivered with a sense of awe and wonder. That’s why choosing professional printing for events makes all the difference in ensuring success.

That’s when you can count on the team at ABG Print for their expertise. With 24-hour printing services, print-on-demand excellence., and over 25 years of outstanding  customer service, we know a thing or two about making corporate events a solid success. 

We work so closely with event agencies that we often predict their requests. But it’s no psychic trick. Based on years of dedicated customer service experience, we offer the best printing for events to support their clients’ needs. Our team is passionate about delivering high-quality printing services with a personal touch, always going above and beyond to meet your printing needs.

Hear It From the Event Agencies Themselves

But don’t take our word for it. Here’s what FIRST, a long-time corporate event agency partner of ABG Print, had to say about our exceptional customer service: “FIRST has partnered with ABG for over five years, and we’ve received fantastic customer service every time. The ABG team is responsive, proactive, and always timely with all our projects. ABG goes above and beyond to make any order, no matter the size, happen even when under tight deadlines. I highly recommend ABG to all of my clients.”

Positive compliments from partners like FIRST prove that we know how to conjure customer success. We work closely with each of our clients to offer personalized solutions that meet their specific requirements. Our astounding services focus on rapid turnaround, professional quality, and secure protection of confidential information.

Bonus: We Do Branded Promo Products Too

Speaking of services, ABG Print also offers custom, branded promotional merchandise that helps corporate brands travel the world. Corporate event attendees feel recognized and welcomed by offering branded merch — even if it’s a simple branded keychain, a pen, a custom mug, t-shirt or even a tote bag. These promo items are often seen as badges of honor, signaling a connection to something special. As an extra bonus, the impact of the brand continues long after the corporate event when attendees go off into the world and show off your brand.

Not every event is the same and the success of every corporate event depends on many factors. But at ABG Print, we understand that last-minute disruptions or not-so-mysterious unforeseen factors can occur. So, in combination with all of our services, we deliver high-quality printing for events as a crucial component to event success.

Event agencies have come to trust ABG Print for their NYC printing services. While we might not have David Blaine on our payroll, the ABG Print staff are often called magicians by delivering last-minute customer print requests for corporate events that often get a standing ovation. Contact us today to learn more about how we can help you turn your corporate event into a success.

Choose ABG Print 

Top Priority

There’s a deli shop around the corner where people get their lunch to go. What makes that place so special is the way the sandwich maker treats his regular customers — he adds a pickle on the side without being asked. That’s personal attention. At ABG Print, providing personalized attention to our clients is our top priority. As NYC’s leading corporate business print partner, exceeding customer expectation is crucial, but it’s the personal touch that sets us apart from the competition. That same care and detail also defines our business printing services, which help companies stand out with quality and precision.

Our commitment to delivering exceptional service all starts by taking the time to understand the unique needs of our clients. ABG Print works with each customer to find the specific print solution that meets their specific requirements. Our dedication to corporate printing is based on quality and consistency for every print project; flexibility and responsiveness to every customer; state-of-the-art world-class printing services; and results that are second-to-none in the NYC area. 

How We Do It

When it comes to top notch personal attention for printing services, we have the competition beat. ABG Print offers corporate printing customers with: 

• Security you can trust supported by NDA agreements, hand-delivery anywhere in the NYC area, and shredding of remnants and deletion of confidential files 
• Professional quality delivering the highest print results that best represent you and your company’s image 
• Faster turnaround for presentations and small-format printing
• File checking for common setup errors 
• Running standard 10-point, pre-flight print check on all small format documents  
• Central phone and email contact so customers are in constant contact with dedicated staff 
• And, an office that’s open 24 hours with availability around the clock

Personal attention is a key focus at ABG Print. Our motto is Aways Dependable, Always Thorough and Always Responsive. We strive to deliver high-quality business printing services that go above and beyond customer expectations.

Hear It From Our Clients

But don’t take our word for it. Here are just a few examples of the positive feedback from our corporate print customers:
“Not only is their customer service amazing, the quality of the products are great…we have been extremely happy with everything.” – DELOS 

“ABGPrint.com is transforming the way they do business, and they are doing so with a focus on the customer…We are in the business of creating customer companies, and the team at ABGPrint.com is a glowing example.” – SALESFORCE 

“The ABG Team is responsive, proactive and timely with all projects. ABG goes above and beyond to make any order or any size happen — even when on a time crunch!” – FIRST 

“You guys always get the job done right.” – Morgan Stanley 

ABG Print believes that personal attention is fundamental in the NYC corporate printing industry. We stand by this statement by making it a priority in everything we do. While we don’t add a pickle on the side, developing personal relationships with our clients combined with personal attention is our top priority. Our goal is to build long-lasting relationships with clients by being responsive to their needs and providing them with the best possible business printing services.

Choose the printer that NYC businesses keep on speed-dial to create professional and high-quality presentations, conference and event materials, signage, sales materials and more. 

Choose ABG Print 

At ABG Print, confidentiality is always on our mind when it comes to your print projects for the financial industry or any other business where secure information is critical. Clients often ask, “where can I print confidential documents”, and our answer is always rooted in trust, protection, and professional service. We’ve taken measures to ensure that all your information remains protected — from the moment it arrives in our NYC office or inbox to the moment it’s delivered to you as the final step in the print process.

Strict Protection Policies

We adhere to strict policies and procedures to maintain the confidentiality of sensitive and confidential information. Our responsive staff is trained to handle confidential information with the utmost care and are required to sign non-disclosure agreements (NDAs) with all of our clients and as part of the ABG Print internal NDA policy.

With over 25 years in the print business, we take the protection of your information very seriously. ABG Print has implemented key card access to our production facility meaning no visitors are allowed without appointments. This process ensures only authorized personnel have access to your confidential information and materials that come through our office on a daily basis.

ABG Print ensures that all printing remnants are shredded and confidential files are deleted. This procedure helps to prevent any accidental breaches of confidentiality and ensures that all sensitive information remains protected — so if you’re wondering where can I print confidential documents without risk, the answer is right here.

You’ll Have Peace of Mind

At ABG Print, we believe that the strictest protection of confidential information is essential in the financial industry including any project where confidentiality is required. We’re dedicated to providing you with the peace of mind that the information contained in your print projects is in safe hands. Whether it’s print materials for board meetings, shareholder presentations, or lender presentations, ABG Print has the expertise and the commitment to deliver professional-quality printing services matched with the strictest confidentiality measures in the NYC area.

We’re confident that our dedication to confidentiality and our strict policies and procedures, combined expert printing on-demand and personal attention, make ABG Print your corporate printing partner and the best choice for all your printing needs. For anyone asking where can I print confidential documents, ABG Print is the trusted answer in NYC.

Choose the printer that NYC businesses keep on speed-dial to create professional and high-quality presentations, conference and event materials, signage, sales materials and more. 

Choose ABG Print 

Planning for conferences and events takes weeks, if not months, to carefully prepare every detail and plan every dollar. But, more often than not, it’s the last-minute changes that cost you and your company the most. Whether you’re an event planner, corporate marketer, or brand owner, the success of your next event or conference depends on a printer who supports you with fast turnaround times, professional quality, flexibility, and strict confidentiality of your printed materials. That’s why many businesses rely on ABG Print for custom event printing that delivers results when it matters most.

ABG Print understands why on-demand printing is critical to the success of your event. Our team ensures that your presentations and marketing materials can be produced when time is at a premium – without sacrificing print quality.  

That’s why clients keep us on speed-dial to handle their last-minute custom event printing on demand.

Here are a few other reasons why clients choose ABG print for last-minute corporate printing: 

Rapid Turnaround Times

We know that presentations, posters and other materials are often changed at the very last minute. It’s a good thing ABG Print works around the clock to turn around print jobs quickly and efficiently. We understand that time is of the essence for every print project, no matter how tight the deadline may be and offer rapid turnaround for presentations and other small-format print jobs faster than any other shop in the area. Plus, we deliver!

Professional Quality

High-quality print projects are ultimately investments in your business. Everything we print, whether it’s a presentation or banner or logo, represents you and your company’s image. So it’s crucial to choose a printing partner that can deliver the highest quality results. With our state-of-the-art printing equipment and expertise, ABG Print produces professional and high-quality materials that create positive impressions to your target audience.

Flexibility

Change happens – but quality shouldn’t suffer as a result. With ABG Print’s flexible printing services, you don’t have to worry about the quality of the finished product. From quote through delivery, we communicate rapidly and frequently with our clients to provide transparency. You can get in touch with us anytime as it suits you in any manner that suits you. We’ve centralized everything so that you don’t need to jump through hoops to speak with a human being. We have one central phone line and one email address for our entire production staff – everyone stays in the loop around the clock. We’re located in the heart of NYC and deliver.

Strict Confidentiality

At ABG Print, we understand the importance of protecting sensitive information. You can rest assured that your confidential materials are handled with the utmost care and discretion. We’re located in a secure commercial office building, where only authorized staff have key-card access. We offer signed agreements and hand deliver anywhere in the NYC area. All printing remnants are shredded, and confidential files are deleted.  

Our commitment to confidentiality is matched with our commitment to deliver exceptional high-quality printing services. At ABG Print, we are ready around the clock, on the dot, to provide you on-demand custom event printing combined with personal attention and commitment to your deadline-focused jobs.

Choose the printer that NYC businesses keep on speed-dial to create professional and high-quality presentations, conference and event materials, signage, sales materials and more. 

Choose ABG Print 

 

 

It’s 11 pm and you just received word that the most important corporate presentation of the year is due the next day at 8 am sharp. That’s the time when you need to call on a corporate print partner you can trust. With all the many printing choices in Manhattan, it can be difficult to pick the best you can rely on for your time-sensitive and confidential printing needs. That’s why ABG Print has become a trusted name in presentation printing, delivering high-quality results when deadlines are at their tightest.

Quality and Consistency

For any printing project, whether it’s a corporate presentation, an information handout or even a printed logo, quality and consistency are essential for your brand. ABG Print uses state-of-the-art printing equipment and professional grade stocks to ensure that every project meets the highest standards. We check your files for common setup errors, run a standard 10-point ‘pre-flight’ print check on all small format documents and deliver the best solution for your project. With our expertise in presentation printing, you can be confident that your materials will reflect professionalism and precision.

Flexibility and Responsiveness

In the corporate world, every minute counts, and we understand printing projects can occur at any time. You need a printing partner who is flexible and responsive to your on-demand print projects. At ABG Print, we pride ourselves on our ability to adapt to our clients’ changing print jobs and provide rapid turnaround for presentations and small-format printing faster than any other shop in the area. Whether it’s last-minute presentation printing or urgent marketing materials, we’ve got you covered.

Confidentiality

When it comes to corporate presentations, confidentiality is a top concern. At ABG Print, we offer signed agreements and hand deliver anywhere in the NYC area. All printing remnants are shredded, and confidential files are deleted. Our strict confidentiality policies and secure printing processes provide peace of mind – so we can deliver trust for our customers.

Personal Attention

At ABG Print, we believe that personal attention is key in the corporate printing industry. Our motto is Always Dependable, Always Thorough and Always Responsive. We want you to look good and your print projects reflect how others perceive you. Our commitment to you is to deliver high-quality printing services that go above and beyond your expectations. Our goal is to build long-lasting relationships with every customer by providing the highest level of service and personal attention. 

ABG Print has provided New York City with premier, on-demand corporate printings solutions for more than 25 years. We believe that when choosing a printing partner for corporate presentations, it’s essential to consider quality and consistency, flexibility and responsiveness, confidentiality, and personal attention. You can count on ABG Print to be your dependable, thorough and responsive on-demand printing partner. Around the Clock. On the Dot. 

Around the clock. On the dot. 

At ABG Print, we don’t just just show your brand – we showcase it with top quality printed promotional products. Our branded merchandise solutions ensure that every item not only carries your logo but also communicates professionalism and impact.

 

If you can wear it, pin it, touch it, drink from it, stick it, magnify it, read it, or package it, you can trust ABG Print to put your logo and accompanying message on it with clarity and precision, while also making your brand stand out from the crowd. We create and deliver affordable, high-end, value-added, promotional items that are kept, appreciated, and reflect the professionalism of your brand. We offer flawlessly printed, top quality merchandise from professionals for professionals. 

The Statistics Speak for Themselves

Too often dismissed by marketers as “add-ons” to traditional marketing collateral, promotional products are an economical way to elevate your brand and make it memorable – and in fact, can offer a higher ROI that other marketing assets. Here are some statistics that may surprise you: 

• The industry for promotional products in the USA alone is worth $17 billion, according to Ibis World.
• According to the PPAI (Promotional Products Association International), 72% of people say that a brand’s reputation is reflected in the quality of the promotional products they receive.
• Globally, 85% of people who receive a promotional item will remember the advertiser that gave it to them, according to ASI Central.
• ASI Central also found that about 57% of American consumers keep a promotional product for over 5 years, while 40% keep a promo product for more than 10 years – that’s a decade of low-cost brand impressions!

Bottom line: Professionally printed promotional merchandise works – and you can trust ABG Print to deliver branded, high-end products that are guaranteed to impress. Our branded merchandise offerings go beyond ordinary giveaways — they’re designed to make your business unforgettable.

Here are 5 ways we can help: 

1. Promotional products headquarters. We have literally hundreds of products to choose from – everything from branded travel bags to logos on dog biscuits, from pens to keychains, from drinkware to mousepads. You can select the merchandise best suited to your target market and customize your message for maximum impact. We’ll also tell you which products are bestsellers and what’s “hot right now.” 
2. We can print flawlessly on just about any surface or media. This includes clothing and other textiles, metal, wood, plastic, glass, porcelain/ceramics and more. We can also handle odd-shaped, non-flat objects and print your logo and message with precision and clarity. 
3. Unique white-label products. We continually offer not just the most sought-after merchandise (bags, t-shirts, drinkware, tech products, etc.) but also feature a growing list of new “white-label” items for your special clients – products such as JanSport Backpacks, Acacia Wood Serving Sets, Aurora Coffee Sets, Ignite Candle and Match Gift Sets, and so on. 
4. Holiday and special-event merchandise. We also offer branded products specifically for traditional holidays such as Christmas, New Year’s Day, Easter, Halloween and so on, as well as special-occasion gift merchandise for corporate events and personal milestones, such as birthdays and anniversaries. 
5. Money-saving on-sale items. We also feature discounts on many of our most popular products such as insulated tumblers, stainless steel drinkware, caps – even stained-glass bulb ornaments, and many more. 

Let us take your marketing efforts to an entirely new level with cost-efficient, flawlessly printed, top quality branded merchandise that’s designed to leave a lasting impression. When it comes to making your brand unforgettable, ABG Print is your trusted partner for branded merchandise done right.

Please call (212) 398-1010, or visit https://abgpromo.swagforce.com/corporate-gifts.  

ABG Print. We deliver. Around the clock. On the dot. 

#BrandedSwag #CompanyMerch #BrandedItems

Not everyone likes to admit it, but first impressions do indeed matter. Like it or not, we all judge a book by its cover – literally! That’s why your sales booklets and pitch presentations must leave an immediate and lasting impression on recipients. They must also showcase your creativity while reflecting the professionalism of your company to prospective clients. Bottom Line: ABG Print makes all your sales collateral impossible to ignore. If you’ve ever wondered about the different types of book binding, you’ll see just how much the right choice can elevate your brand.

In a Bind About Leaving a Great First Impression?

Bookbinding rarely receives the recognition it deserves – but at ABG Print, it’s a priority. Why? Because flawless binding in any sales piece reveals more than you may think about your company and how it conducts business – that is, with attention to every meticulous detail.  

Demanding clients traditionally demand the best. So ABG Print has 9 proven and cost-efficient ways to impress potential new clients with your presentations. We also know, from over 30 years of experience, which types of book binding work best with which types of sales materials. Our bindery department also excels at meeting tight deadlines and exceeding your expectations. Located in the Garment District of New York City and open 24 hours a day, from Sunday to Friday, we provide:

1. Twin-loop wire binding, also known as known as duo-wire or wire-o binding, is very durable and allows booklets to lay completely flat for maximum readability. It’s ideal for powerpoint presentations, pitch books and more. ABG Print offers black, blue, white and silver-colored wire bindings as standard. Or, you can specially order gold, gray, green, pewter or red wires to make your publications stand out even more. 
2. Perfect binding sees the pages and cover glued together at the spine, providing a professional look for any publication that’s sure to impress. The technology produces vibrant, striking soft-cover, and is the “perfect” solution for a variety of documents. 
3. Saddle-stitch binding is one of the most popular binding methods for a wide range of publications using any weight of paper. It’s an inexpensive way to give your finished products a professional, highly readable look. Every page is precisely cut, collated and stapled. 
4. Hardcover binding produces stunning and memorable sales materials. Pages are either sewn into the spine or bound into a block using a special book-binding adhesive. Our process produces visually impressive, high-quality books with superior durability.
5. Landscape saddle-stitch binding is one of the most popular binding methods and works with virtually all paper weights. It’s an impactful way to give your presentations a professional, highly readable look. Every page is precisely cut, collated and carefully stapled.
6. Spiral/Coil binding creates flexible, highly readable sales pieces. Also called coil-binding, the process allows a book to lay flat and offers a 360-degree rotation for easy note-taking. This binding style is ideal for a host of media and produces user-friendly, functional documents.
7. Square back binding is ideal for publications, reports and presentations ranging from 28-120 pages, and can accommodate any paper weight. The process results in a sophisticated and clean look at a fraction of the cost of perfect binding, without sacrificing quality.
8. Velo binding secures larger documents with two thin, durable plastic strips. The process yields an attractive, polished look for all your reports, proposals, legal documents, guides and more. It’s also ideal for protecting documents containing sensitive or confidential data.
9. Staple binding (stitching) is a basic process used to assemble quick-reference reports, newsletters, guides, and other business documents with a clean and simple finish. This bind is typically placed in the upper left corner. Our staple binding service is an inexpensive alternative for securing documents that don’t need full-spine binding.

Create a lasting impression with ABG Print’s selection of bookbinding techniques. 

At ABG Print, we’re actually delighted when you judge a book by its cover – because we specialize not just in superior quality printing and high-end print-finishing embellishments, but in secure and flawless binding as well. With our wide range of types of book binding, we’ll help you choose the perfect finish for your next project.

For more detailed information about ABG Print’s wide variety of affordable book-binding options, please call (212) 398-1010 or visit abgprint.com/helpful-printing-information/service-type/binding-services/

ABG Print. We deliver. Around the clock. On the dot. 

There are many reasons why New York’s top financial service leaders such as Goldman Sachs, J.P. Morgan, Signature Bank, OneMain Financial and others use ABG Print’s financial printing services. As a trusted NYC print shop, ABG Print is A+ Accredited by the Better Business Bureau, has a 5-Star Yelp Rating and a 4.9 out of 5 Google Rating. But at the end of your financial day, whether you’re a financial analyst or a management team executive, it all boils down to exceptional print quality, on-time delivery – and above all, trust.

As we emerge from an exhausting pandemic, financial institutions are looking to get back to “business as usual.” That involves staying ahead of your competition by differentiating yourself with impactful and memorable sales collateral that communicates your investment-strategy messages clearly and impressively. From proposals to promotions to presentations, from booklets to brochures, from financial reports to factsheets, we’ve specialized for over 25 years in creating and distributing attractive, easy-to-read materials that will reflect your professionalism, elevate your brand, and meet your growing list of financial-printing needs. We also stock a huge inventory of stylish cover sheets, luxurious presentation folders and other high-end, on-demand materials. 

We Meet Deadlines. Period. 

Actually, we always try to deliver well ahead of your deadlines. You need to distribute your pitch books, brochures and financial information to prospective clients, colleagues and others on time, all the time. ABG Print has partnered with numerous firms that specialize in: 

• Investment banking
• Private equity
• Commercial banking
• Private credit
• Venture capital
• Wealth and asset management

As your reliable NYC print shop, we “rush print” stunning sales collateral without compromising on quality. We’re also a trustworthy, family-owned and family-operated printer. Your messages will remain secure throughout the entire printing process. Plus, we have the expertise and equipment to exceed the quality typically offered by in-house printing departments – so you can spend less time worrying about production details and deadlines, and more time building your business.

Trusting and Deadline-Oriented

Our clients trust us to deliver on time 24/7, 6 days a week, because they consider ABG Print their partner, not just another supplier or another courier who may do printing on the side. Ask yourself these 3 questions: 

• Is your current print provider and/or delivery service available on a moment’s notice?
• Do you know them, and do they know you, on a first-name basis?
• Do they inspire trust and have specific and vast experience in financial services printing?

For example, can they provide variable-data digital printing solutions so you can tailor your message to someone on a personal level? (Variable-data printing, called VDP, can increase response rates of printed direct-mail by up to 500%). Finally, are they familiar with the intricacies of print embellishments such as foil stamping, spot varnishing and raised special effects that will further elevate your company’s brand and image? We are. 

Client Perks

Ask about our referral program that could earn you $250 per referral. We also deliver free lunch when you purchase at least $500 worth of printing.  

Partner with ABG Print today, the NYC print shop trusted by financial leaders for over 25 years. Call (212) 398-1010 

ABG Print. We deliver. Around the clock. On the dot. 

As your employees emerge from over two years of an exhausting pandemic, they’re looking for a morale boost. So, welcome them back with an updated office layout plan in a way they’ll always appreciate and never forget. A new New York-style office redesign, complete with refreshing new post-pandemic workplace branding using vibrant and stunning wide-format and wall graphics, is sure to motivate employees to work harder and put a smile on their faces.

Creating a bright new office that makes employees feel good about returning to work can also help you to foster a positive and more productive post-pandemic working environment. Focus on the positive aspects of the transition – and remember that many employees who missed interacting with their colleagues while they were working from home, may have a difficult time adjusting to their new routine and surroundings. So make those surroundings as warm, welcoming and pleasant as possible. After all, taking good care of your employees’ mental health is important for the future of your company. Succeeding in a post-pandemic era and successful workplace branding that inspires employees each and every day while working in the office, will help support your modern recruiting strategies.

The Importance of Color 

We can help you with this important transition through years of experience in corporate rebranding and design, coupled with our color-science expertise. For example, did you know that a careful selection of “warm” and “cool” colors could be one of your best corporate rebranding solutions? Simply put, warm colors – such as different shades and combinations of yellow, red and orange – can evoke warm feelings in people. The wavelengths of these lively colors are long and they’re easily noticed, which makes them ideal for welcoming employees back to the office. 

These colors will also help to inspire your employees because they tend to make onlookers think of warm things, such as sunlight and heat. Warm colors also appear to come visually closer to individuals – which is why they’re often used as a proven corporate re-design strategy to make large rooms seem much more intimate. Warm colors are also associated with passion, joy and playfulness. Would you not want your workers to be more passionate about what they do? Warm colors can also be stimulating, making them an excellent choice for the best work-area layouts, or for busy offices that experience a lot of daily activity. 

But let’s not forget about cool colors – such as greens, blues and purples – that will make your employees feel calm, relaxed and even refreshed. For example, studies have shown that blue is a “rational” color. It’s actually a color that enhances concentration and helps with the decision-making process. It’s also linked to better reading, vitality and even spawns feelings of safety and security. Green, the predominant color in nature, is associated with feelings of security, relief and relaxation. It also stimulates the mind both emotionally and logically. And, due to the fact that it emits soft-level energy, its use in planning artistic and creative office environments is encouraged. Purple also supports non-verbal activities and is a popular choice in planning, designing and re-designing modern office environments that promote learning. 

We’ll Help You Create the Most Welcoming Office Environment Plan Possible 

ABG has years of proven, hands-on experience in two areas crucial to the rebranding of your corporate offices – from large-format signs, posters, banners and more, to wall graphics and even floor graphics. First, we can create bright, one-of-a-kind posters of stunning quality that will absolutely impress returning or new employees, while putting them at ease in a subtle way. Second, we can turn your bland office walls into welcoming and fun scenes with amazing wall graphics and custom-made murals. The team at ABG can help measure, design, print and install – to bring any post-pandemic creative office re-design plan or idea to life. In fact, ABG Print is the leading choice for large-format printing services in Manhattan! 

Our team of digital printing, design and color-science experts will work with you to create high-impact workplace branding solutions that will exceed your expectations – while welcoming back current and new employees in a way they’ll always appreciate.

For more information about ABG’s large-format solutions, please click here: abgprint.com/services/large-wide-format-printing    

For more information about our wall graphics solutions, please click here: abgprint.com/services/wall-graphics/ 

According to Bloomberg News, New York City’s apartment sales are hot, and popular restaurants are filling up by the day. But underneath all that, twice as many people are unemployed compared to the seasonally adjusted U.S. average. At 7.6%, the city’s unemployment rate is among the worst of major U.S. Cities. On the positive side, this means that the pool of available talent has actually doubled! But many challenges still remain.

To be successful in a noisy, crowded marketplace like New York – especially after an exhausting pandemic when your message may have been obscured by health and safety announcements – the importance of corporate branding becomes even more crucial. Consistent, compelling and engaging – great branding helps companies reach out to various stakeholders, while clearly communicating your products, services and overall mission to the buying public.

Your brand has the power to attract and retain top talent, and let potential employees know that you’re a great place to work. This builds a strong bond with current and future employees, translating to higher profits and increased word-of-mouth advertising. Further, a strong brand will increase the net promoter score and employee retention rates. As a result, it will be easier to attract new staff.

Great Employer Branding Inspires and Motivates Employees as They Return to the Office

Let’s face it – branded swag (especially when it’s personalized) keeps employees motivated. Whether it’s water bottles, clothing, monogrammed journals – or even stickers – branded merchandise helps your staff feel like members of a team and motivates them to proudly display your logo.

Creating an environment that makes employees feel good about returning to the office can help you create a positive and more productive work environment. Focusing on the positive aspects of the transition – particularly getting back to interacting with co-workers – can be a huge boost for morale. With an effective corporate brand, staff retention and satisfaction will be at an all-time high.

Branding Tips That Attract Zoomers and Millennials to Work for Your Company

Your corporate branding must not only make employees feel excited about returning to work, but also focus on recruiting young, highly trainable, and motivated people – particularly GenZ “zoomers” in their late teens and early twenties, and young millennials in their 20s and 30s. This generation grew up with the internet at their fingertips – and with new technology announced on a seemingly daily basis. They’re as comfortable on their mobile as they are a keyboard. They look for companies (and brands) that value collaboration, align with their social causes, encourage creativity and input – and provide a positive work/life balance. Eager to contribute to the success of your company, you will reap the benefits of inspired and energetic new employees who connect and relate to your brand.

Want to attract zoomers and millennials to your workforce? Consider this:

• While salary matters, equal emphasis is placed on how you contribute to your community and society in general.
• They prefer to work for companies whose values are aligned with their own.
• Their lifestyle views social concerns just as important as the technology they use.
• They need – and expect – to be part of any emerging technology in your company.
• Training that conveys information in an interactive format, as well as personal, hands-on instruction from your staff, is appealing.
• Having a social media presence is expected.
• Systems and apps that can easily be accessed on mobile devices – as well as on laptops, desktop, or tablets
• Personal fulfillment is more important than success perceived by others.
• Participating in a job as part of a team is more fulfilling than working alone.

The Rewards of Branding for Recruitment

Strong corporate branding shows potential employees that you’re a great firm to work for, builds strong bonds with current and future employees, keeps everyone highly motivated and encourages teamwork. From a bottom-line perspective, all this translates into higher profits, increased word-of-mouth advertising and reduced recruitment costs. A well-defined corporate brand will absolutely make your talent acquisition easier. Make your branding as personal as possible so those you interview feel like they already know you.

Finally, as the world emerges from an exhausting and isolating two-year pandemic, realize that daily face-to-face interaction with welcoming management and friendly, helpful co-workers may be just as important to a new recruit as the amount of their pay.

Bring your brand to life in ways you’ve never imagined. Visit ABG’s Interactive Brand gallery and download the Idea Catalog.

Looking for a great way to attract financial talent? Check out capitalmarketscareers.com