How to Choose the Right Printing Partner for Your Company’s Corporate Presentations
It’s 11 pm and you just received word that the most important corporate presentation of the year is due the next day at 8 am sharp. That’s the time when you need to call on a corporate print partner you can trust. With all the many printing choices in Manhattan , it can be difficult to pick the best you can rely on for your time-sensitive and confidential printing needs. To help you make that decision, consider the following when choosing your printing partner.
Quality and Consistency
For any printing project, whether it’s a corporate presentation, an information handout or even a printed logo, quality and consistency are essential for your brand. ABG Print, uses state-of-the-art printing equipment and professional grade stocks to ensure that every project meets the highest standards. We check your files for common setup errors, run a standard 10-point ‘pre-flight’ print check on all small format documents and deliver the best solution for your project.
Flexibility and Responsiveness
In the corporate world, every minute counts, and we understand printing projects can occur at any time. You need a printing partner who is flexible and responsive to your on-demand print projects. At ABG Print, we pride ourselves on our ability to adapt to our clients’ changing print jobs and provide rapid turnaround for presentations and small-format printing faster than any other shop in the area.
Confidentiality
When it comes to corporate presentations, confidentiality is a top concern. At ABG Print, we offer signed agreements and hand deliver anywhere in the NYC area. All printing remnants are shredded, and confidential files are deleted. Our strict confidentiality policies and secure printing processes provide peace of mind – so we can deliver trust for our customers.
Personal Attention
At ABG Print, we believe that personal attention is key in the corporate printing industry. Our motto is Always Dependable, Always Thorough and Always Responsive. We want you to look good and your print projects reflect how others perceive you. Our commitment to you is to deliver high-quality printing services that go above and beyond your expectations. Our goal is to build long-lasting relationships with every customer by providing the highest level of service and personal attention.
ABG Print has provided New York City with premier, on-demand corporate printings solutions for more than 25 years. We believe that when choosing a printing partner for corporate presentations, it’s essential to consider quality and consistency, flexibility and responsiveness, confidentiality, and personal attention. You can count on ABG Print to be your dependable, thorough and responsive on-demand printing partner. Around the Clock. On the Dot.
Around the clock. On the dot.
Five Ways ABG Print Can Elevate Your Brand With Quality Promotional Merchandise
At ABG Print, we don’t just just show your brand – we showcase it with top quality printed promotional products.
If you can wear it, pin it, touch it, drink from it, stick it, magnify it, read it, or package it, you can trust ABG Print to put your logo and accompanying message on it with clarity and precision, while also making your brand stand out from the crowd. We create and deliver affordable, high-end, value-added, promotional items that are kept, appreciated, and reflect the professionalism of your brand. We offer flawlessly printed, top quality merchandise from professionals for professionals.
The Statistics Speak for Themselves
Too often dismissed by marketers as “add-ons” to traditional marketing collateral, promotional products are an economical way to elevate your brand and make it memorable – and in fact, can offer a higher ROI that other marketing assets. Here are some statistics that may surprise you:
The industry for promotional products in the USA alone is worth $17 billion, according to Ibis World.
According to the PPAI (Promotional Products Association International), 72% of people say that a brand’s reputation is reflected in the quality of the promotional products they receive.
Globally, 85% of people who receive a promotional item will remember the advertiser that gave it to them, according to ASI Central.
ASI Central also found that about 57% of American consumers keep a promotional product for over 5 years, while 40% keep a promo product for more than 10 years – that’s a decade of low-cost brand impressions!
Bottom line: Professionally printed promotional merchandise works – and you can trust ABG Print to deliver branded, high-end products that are guaranteed to impress.
Here are 5 ways we can help:
Promotional products headquarters. We have literally hundreds of products to choose from – everything from branded travel bags to logos on dog biscuits, from pens to keychains, from drinkware to mousepads. You can select the merchandise best suited to your target market and customize your message for maximum impact. We’ll also tell you which products are bestsellers and what’s “hot right now.”
We can print flawlessly on just about any surface or media. This includes clothing and other textiles, metal, wood, plastic, glass, porcelain/ceramics and more. We can also handle odd-shaped, non-flat objects and print your logo and message with precision and clarity.
Unique white-label products. We continually offer not just the most sought-after merchandise (bags, t-shirts, drinkware, tech products, etc.) but also feature a growing list of new “white-label” items for your special clients – products such as JanSport Backpacks, Acacia Wood Serving Sets, Aurora Coffee Sets, Ignite Candle and Match Gift Sets, and so on.
Holiday and special-event merchandise. We also offer branded products specifically for traditional holidays such as Christmas, New Year’s Day, Easter, Halloween and so on, as well as special-occasion gift merchandise for corporate events and personal milestones, such as birthdays and anniversaries.
Money-saving on-sale items. We also feature discounts on many of our most popular products such as insulated tumblers, stainless steel drinkware, caps – even stained-glass bulb ornaments, and many more.
Let us take your marketing efforts to an entirely new level with cost-efficient, flawlessly printed, top quality branded merchandise that’s designed to leave a lasting impression. We’ll make your brand shine!
ABG Print. We deliver. Around the clock. On the dot.
#BrandedSwag #CompanyMerch #BrandedItems
ABG Print: Nine Ways to Create a Lasting Impression
Not everyone likes to admit it, but first impressions do indeed matter. Like it or not, we all judge a book by its cover – literally! That’s why your sales booklets and pitch presentations must leave an immediate and lasting impression on recipients. They must also showcase your creativity while reflecting the professionalism of your company to prospective clients. Bottom Line: ABG Print makes all your sales collateral impossible to ignore.
In a Bind About Leaving a Great First Impression?
Bookbinding rarely receives the recognition it deserves – but at ABG Print, it’s a priority. Why? Because flawless binding in any sales piece reveals more than you may think about your company and how it conducts business – that is, with attention to every meticulous detail.
Demanding clients traditionally demand the best. So ABG Print has 9 proven and cost-efficient ways to impress potential new clients with your presentations. We also know, from over 30 years of experience, which types of binding work best with which types of sales materials. Our bindery department also excels at meeting tight deadlines and exceeding your expectations. Located in the Garment District of New York City and open 24 hours a day, from Sunday to Friday, we provide:
Twin-loop wire binding, also known asknown as duo-wire or wire-o binding, is very durable and allows booklets to lay completely flat for maximum readability. It’s ideal for powerpoint presentations, pitch books and more. ABG Print offers black, blue, white and silver-colored wire bindings as standard. Or, you can specially order gold, gray, green, pewter or red wires to make your publications stand out even more.
Perfect binding sees the pages and cover glued together at the spine, providing a professional look for any publication that’s sure to impress. The technology produces vibrant, striking soft-cover, and is the “perfect” solution for a variety of documents.
Saddle-stitch binding is one of the most popular binding methods for a wide range of publications using any weight of paper. It’s an inexpensive way to give your finished products a professional, highly readable look. Every page is precisely cut, collated and stapled.
Hardcover bindingproduces stunning and memorable sales materials. Pages are either sewn into the spine or bound into a block using a special book-binding adhesive. Our process produces visually impressive, high-quality books with superior durability.
Landscape saddle-stitch binding is one of the most popular binding methods and works with virtually all paper weights. It’s an impactful way to give your presentations a professional, highly readable look. Every page is precisely cut, collated and carefully stapled.
Spiral/Coil binding creates flexible, highly readable sales pieces. Also called coil-binding, the process allows a book to lay flat and offers a 360-degree rotation for easy note-taking. This binding style is ideal for a host of media and produces user-friendly, functional documents.
Square back binding is ideal for publications, reports and presentations ranging from 28-120 pages, and can accommodate any paper weight. The process results in a sophisticated and clean look at a fraction of the cost of perfect binding, without sacrificing quality.
Velo binding secures larger documents with two thin, durable plastic strips. The process yields an attractive, polished look for all your reports, proposals, legal documents, guides and more. It’s also ideal for protecting documents containing sensitive or confidential data.
Staple binding (stitching) is a basic process used to assemble quick-reference reports, newsletters, guides, and other business documents with a clean and simple finish. This bind is typically placed in the upper left corner. Our staple binding service is an inexpensive alternative for securing documents that don’t need full-spine binding.
Create a lasting impression with ABG Print’s selection of bookbinding techniques.
At ABG Print, we’re actually delighted when you judge a book by its cover – because we specialize not just in superior quality printing and high-end print-finishing embellishments, but in secure and flawless binding as well.
ABG Print. We deliver. Around the clock. On the dot.
ABG Print: Stunning Quality and Reliable Delivery From New York’s Trusted Source for Financial-Services Printing
There are many reasons why New York’s top financial service leaders such as Goldman Sachs, J.P. Morgan, Signature Bank, OneMain Financial and others use ABG Print’s financial printing services. There are many reasons why ABG Print is A+ Accredited by the Better Business Bureau, has a 5-Star Yelp Rating and a 4.9 out of 5 Google Rating. But at the end of your financial day, whether you’re a financial analyst or a management team executive, it all boils down to exceptional print quality, on-time delivery – and above all, trust.
As we emerge from an exhausting pandemic, financial institutions are looking to get back to “business as usual.” That involves staying ahead of your competition by differentiating yourself with impactful and memorable sales collateral that communicates your investment-strategy messages clearly and impressively. From proposals to promotions to presentations, from booklets to brochures, from financial reports to factsheets, we’ve specialized for over 25 years in creating and distributing attractive, easy-to-read materials that will reflect your professionalism, elevate your brand, and meet your growing list of financial-printing needs. We also stock a huge inventory of stylish cover sheets, luxurious presentation folders and other high-end, on-demand materials.
We Meet Deadlines. Period.
Actually, we always try to deliver well ahead of your deadlines. You need to distribute your pitch books, brochures and financial information to prospective clients, colleagues and others on time, all the time. ABG Print has partnered with numerous firms that specialize in:
Investment banking
Private equity
Commercial banking
Private credit
Venture capital
Wealth and asset management
We “rush print” stunning sales collateral without compromising on quality. We’re also a trustworthy, family-owned and family-operate printer. Your messages will remain secure throughout the entire printing process. Plus, we have the expertise and equipment to exceed the quality typically offered by in-house printing departments – so you can spend less time worrying about production details and deadlines, and more time building your business.
Trusting and Deadline-Oriented
Our clients trust us to deliver on time 24/7, 6 days a week, because they consider ABG Print their partner, not just another supplier or another courier who may do printing on the side. Ask yourself these 3 questions:
Is your current print provider and/or delivery service available on a moment’s notice?
Do you know them, and do they know you, on a first-name basis?
Do they inspire trust and have specific and vast experience in financial services printing?
For example, can they provide variable-data digital printing solutions so you can tailor your message to someone on a personal level? (Variable-data printing, called VDP, can increase response rates of printed direct-mail by up to 500%). Finally, are they familiar with the intricacies of print embellishments such as foil stamping, spot varnishing and raised special effects that will further elevate your company’s brand and image? We are.
Client Perks
Ask about our referral program that could earn you $250 per referral. We also deliver free lunch when you purchase at least $500 worth of printing.
ABG Print. We deliver. Around the clock. On the dot.
Don’t Just Welcome Employees Back – Inspire Them with Exceptional Branding Strategies
As your employees emerge from over two years of an exhausting pandemic, they’re looking for a morale boost. So, welcome them back with an updated office layout plan in a way they’ll always appreciate and never forget. A new New York-style office redesign, complete with refreshing new post-pandemic corporate branding using vibrant and stunning wide-format and wall graphics, is sure to motivate employees to work harder and put a smile on their faces.
Creating a bright new office that makes employees feel good about returning to work can also help you to foster a positive and more productive post-pandemic working environment. Focus on the positive aspects of the transition – and remember that many employees who missed interacting with their colleagues while they were working from home, may have a difficult time adjusting to their new routine and surroundings. So make those surroundings as warm, welcoming and pleasant as possible. After all, taking good care of your employees’ mental health is important for the future of your company. Succeeding in a post-pandemic era and successful corporate branding that inspires employees each and every day while working in the office, will help support your modern recruiting strategies.
The Importance of Color
We can help you with this important transition through years of experience in corporate rebranding and design, coupled with our color-science expertise. For example, did you know that a careful selection of “warm” and “cool” colors could be one of your best corporate rebranding solutions? Simply put, warm colors – such as different shades and combinations of yellow, red and orange – can evoke warm feelings in people. The wavelengths of these lively colors are long and they’re easily noticed, which makes them ideal for welcoming employees back to the office.
These colors will also help to inspire your employees because they tend to make onlookers think of warm things, such as sunlight and heat. Warm colors also appear to come visually closer to individuals – which is why they’re often used as a proven corporate re-design strategy to make large rooms seem much more intimate. Warm colors are also associated with passion, joy and playfulness. Would you not want your workers to be more passionate about what they do? Warm colors can also be stimulating, making them an excellent choice for the best work-area layouts, or for busy offices that experience a lot of daily activity.
But let’s not forget about cool colors – such as greens, blues and purples – that will make your employees feel calm, relaxed and even refreshed. For example, studies have shown that blue is a “rational” color. It’s actually a color that enhances concentration and helps with the decision-making process. It’s also linked to better reading, vitality and even spawns feelings of safety and security. Green, the predominant color in nature, is associated with feelings of security, relief and relaxation. It also stimulates the mind both emotionally and logically. And, due to the fact that it emits soft-level energy, its use in planning artistic and creative office environments is encouraged. Purple also supports non-verbal activities and is a popular choice in planning, designing and re-designing modern office environments that promote learning.
We’ll Help You Create the Most Welcoming Office Environment Plan Possible
ABG has years of proven, hands-on experience in two areas crucial to the rebranding of your corporate offices – from large-format signs, posters, banners and more, to wall graphics and even floor graphics. First, we can create bright, one-of-a-kind posters of stunning quality that will absolutely impress returning or new employees, while putting them at ease in a subtle way. Second, we can turn your bland office walls into welcoming and fun scenes with amazing wall graphics and custom-made murals. The team at ABG can help measure, design, print and install – to bring any post-pandemic creative office re-design plan or idea to life. In fact, ABG Print is the leading choice for large-format printing services in Manhattan!
Our team of digital printing, design and color-science experts will work with you to create high-impact corporate rebranding solutions that will exceed your expectations – while welcoming back current and new employees in a way they’ll always appreciate.
Branding Ideas to Help You Attract, Recruit, and Retain the Best Talent
According to Bloomberg News, New York City’s apartment sales are hot, and popular restaurants are filling up by the day. But underneath all that, twice as many people are unemployed compared to the seasonally adjusted U.S. average. At 7.6%, the city’s unemployment rate is among the worst of major U.S. Cities. On the positive side, this means that the pool of available talent has actually doubled! But many challenges still remain.
To be successful in a noisy, crowded marketplace like New York – especially after an exhausting pandemic when your message may have been obscured by health and safety announcements – the importance of corporate branding becomes even more crucial. Consistent, compelling and engaging – great branding helps companies reach out to various stakeholders, while clearly communicating your products, services and overall mission to the buying public.
Your brand has the power to attract and retain top talent, and let potential employees know that you’re a great place to work. This builds a strong bond with current and future employees, translating to higher profits and increased word-of-mouth advertising. Further, a strong brand will increase the net promoter score and employee retention rates. As a result, it will be easier to attract new staff.
Great Employer Branding Inspires and Motivates Employees as They Return to the Office
Let’s face it – branded swag (especially when it’s personalized) keeps employees motivated. Whether it’s water bottles, clothing, monogrammed journals – or even stickers – branded merchandise helps your staff feel like members of a team and motivates them to proudly display your logo.
Creating an environment that makes employees feel good about returning to the office can help you create a positive and more productive work environment. Focusing on the positive aspects of the transition – particularly getting back to interacting with co-workers – can be a huge boost for morale. With an effective corporate brand, staff retention and satisfaction will be at an all-time high.
Branding Tips That Attract Zoomers and Millennials to Work for Your Company
Your corporate branding must not only make employees feel excited about returning to work, but also focus on recruiting young, highly trainable, and motivated people – particularly GenZ “zoomers” in their late teens and early twenties, and young millennials in their 20s and 30s. This generation grew up with the internet at their fingertips – and with new technology announced on a seemingly daily basis. They’re as comfortable on their mobile as they are a keyboard. They look for companies (and brands) that value collaboration, align with their social causes, encourage creativity and input – and provide a positive work/life balance. Eager to contribute to the success of your company, you will reap the benefits of inspired and energetic new employees who connect and relate to your brand.
Want to attract zoomers and millennials to your workforce? Consider this:
While salary matters, equal emphasis is placed on how you contribute to your community and society in general.
They prefer to work for companies whose values are aligned with their own.
Their lifestyle views social concerns just as important as the technology they use.
They need – and expect – to be part of any emerging technology in your company.
Training that conveys information in an interactive format, as well as personal, hands-on instruction from your staff, is appealing.
Having a social media presence is expected.
Systems and apps that can easily be accessed on mobile devices – as well as on laptops, desktop, or tablets
Personal fulfillment is more important than success perceived by others.
Participating in a job as part of a team is more fulfilling than working alone.
The Rewards of Branding for Recruitment
Strong corporate branding shows potential employees that you’re a great firm to work for, builds strong bonds with current and future employees, keeps everyone highly motivated and encourages teamwork. From a bottom-line perspective, all this translates into higher profits, increased word-of-mouth advertising and reduced recruitment costs. A well-defined corporate brand will absolutely make your talent acquisition easier. Make your branding as personal as possible so those you interview feel like they already know you.
Finally, as the world emerges from an exhausting and isolating two-year pandemic, realize that daily face-to-face interaction with welcoming management and friendly, helpful co-workers may be just as important to a new recruit as the amount of their pay.
The Advantages of Working With a 24-Hour Print Shop in NYC
It’s late at night, and you’ve got a morning deadline. You still need more copies of those reports, but no print shop is open at this hour. By the time a shop actually does open, you’ll need to place your order and wait for the documents to be printed — and who knows how long that will take. Seemingly out of options, you are feeling hopeless.
Thankfully, ABG Print is here to help.
In the fast-paced world that we live in, business knows no quitting time. Digital access to tasks and projects means things can change at the drop of a hat. Which is why you need services that work for you at any time of the day or night — and that’s where our services come in handy.
Traditional print shops follow a 9-5 schedule and can take days — or sometimes weeks — to have your documents ready to go. As a 24-hour print shop in NYC, we get our customers what they need printed in a matter of hours without sacrificing quality, availability, or customer support. Even better? While we are based in Manhattan, we can get everything you need shipped to you wherever you are, ASAP.
The Benefits of 24-Hour Printing
With 24/7 printing, you never have to worry about being late with important paperwork for any meeting, presentation, or other work-related events ever again. You can also get paper products printed and ready for you quickly for any personal event in your life, such as a banner for an upcoming birthday party. The possibilities really are endless. Still, there’s more than just one advantage to 24/7 printing besides punctuality. In fact, the advantages are numerous:
Never Miss a Deadline Again
Deadlines are not meant to be missed. That’s why ABG Print offers lightning-quick turnaround times — even just a couple of hours, depending on your order size. Our knowledgeable staff does much more than simply print out your document for you; they also scan for any common document errors and ensure formatting is exactly as it should be — services that are not often available at many other print shops. These additional services mean that you can rest assured that every completed order has been thoroughly examined by cross-trained staff who are just as passionate about getting the job done as you are.
Order Whenever Fits Your Schedule
Our printing services in NYC are open and ready to work for you, whether it’s 2:00 p.m. or 2:00 a.m. There’s no more running to the print shop during rush hour or, even worse, trying to take care of the print job yourself and being met with a jammed printer. After all, jammed printing equipment requires making an appointment with a repair shop, further delaying your needs. Instead, you can easily place your order online, enjoying complete flexibility and peace of mind knowing that your order is being taken care of while you continue your work or even enjoy a good night’s rest.
Open When Others Aren’t
In the old days, when you had a tight Monday morning deadline, you would have had a hard time finding a print shop in NYC open on a Sunday. That’s not the case with ABG Print. We are open Sunday through Friday, 24-hours a day, and, even better, during federal holidays — a rarity in the print world. We believe in servicing those who need it, especially at times of day and night when no one else can do the job. Moreover, your options aren’t limited during any hour either. Get all the support you need — whether it’s looking at order possibilities or speaking with a customer service representative — we’re open all day and all night.
Someone to Talk With
Speaking of quality customer service, there is no denying that it can be hard to come by these days. Many companies leave automated messaging services via chatbots to deal with customer inquiries, but we don’t believe in that. Instead, we have support available for you either by phone or email, depending on your preference. Our customer service representatives will be there every step of the way, from getting you a quote to informing you about the actual delivery itself.
Speedy Delivery
As a premium print shop in NYC, we personally hand-deliver orders anywhere in the Manhattan area. We will deliver your finished order and have it ready for you exactly when you need it. Located somewhere globally? We can take care of that for you too. We ship to many locations worldwide, and this is true of small or big orders alike. Simply ask a customer representative about global shipping options for you and your company, and we will give you the rundown on your options.
High-Quality Printing Products and Services
Speedy service doesn’t have to mean low-quality products and services. On the contrary, we use the latest and greatest in printing tech to match what you desire quality-wise and deliver it as soon as possible. Each order is custom and personalized to meet your every need. Below are just some of our many products and services offered through our website.
Products
Whether it’s for your business or for a private event, you can order a small or large variety of:
Banners
Flyers
Reports
Brochures
Folders
Catalogs
Booklets
Custom calendars
Custom envelopes
And even stickers (perfect for those kid birthday parties!)
Services
Our general printing services are wide-ranging and cover many different steps of the printing process:
Promotional items
Business mailing
Shipping and delivery
Packaging
Digital printing
Finishing
Have a certain look or feel in mind for your product? We offer services to meet those desires:
Creasing, folding, and scoring
Embossing and debossing
Laminating
Die-cutting
Foil stamping
Binding
There’s more than one way to bind, but our binding options are all cost-effective:
Hardcover binding
Spiral/coil binding
Square back binding
Staple binding
Twin loop wire binding
These are just some of the many products and services available to you and your company. We have worked with a variety of industries, including advertising, media, and communications, hospitality, non-profit, retail, and many more.
Top-Notch Security
Security may not be the first thing some people think of when it comes to printing services, but it’s a top priority for us. We value security so much that our own offices require key card access from authorized staff. In the office, our production staff works with high-security measures to ensure that your documents remain confidential for you and your company, disposing of any leftover documents or files securely, each and every time. We do so by shredding leftover documents or deleting files permanently from our computers.
The Best 24-Hour Print Shop in NYC
ABG Print follows several important core goals and values that make us on-demand in the online print business. It’s these values and goals that have built our reputation in the Midtown NYC area and continue to help us thrive.
Values
We believe in continuous improvement on all levels, from our actual printing jobs to our customer service. We strive to be the best in everything we do for our customers and peers, and we do this by learning with every project given to us. Moreover, we view each order with an “ownership” perspective, treating every project as if it were our own. This way, your order will get the focus and care it deserves. Lastly, ABG Print staff will communicate with you every step of the way, as we believe communication is key to success. That’s why 85% of all of our orders received get completed in under 24 hours.
Goals
To meet client demand, every member of staff, whether management or customer service, is trained to be dependable, thorough, and responsive to your needs. To do so, we emphasize our attention to detail on every task and transparency every step of the way. In the end, ABG Print is always ready to offer great products and services.
Get What You Deserve Out of Your Print Shop
Around-the-clock printing services are the way of the future. They offer flexibility, reliability, quality, and speedy delivery so that you never miss any deadline, professional or personal, ever again. You won’t miss out on personalization or customization, either — every order gets the same careful touch. So there’s no more reason to stress out over finding a local print shop that is both open and ready to meet all of your printing needs.
Try ABG Print’s 24-hour printing services in NYC and experience the best in professionalism and expertise.
Taking Care of the Environment, All While Printing
Back in 2018, the National Forest Foundation launched its “50 Million for Our Forests” campaign, where they aim to plant 50 million new trees across the country. These trees are being planted in national forests across the nation where native tree species have been lost or reduced in number due to problems like wildfires. Here at ABG Print, we understand how important our environment is to our world and trees are a natural resource we can’t afford to ignore. That’s why we have decided to become a small business partner with the National Forest Foundation, working together to get 50 million new trees planted.
Here’s how it works. For every print project, we purchase trees for the National Forest Foundation to plant. One newly planted tree offsets the production of roughly 8,500 sheets of paper!
Since launching its campaign three years ago, the National Forest Foundation has planted over 15 million trees — with 8 million more expected to be planted in 2021. These trees are being planted and introduced in national forests from coast to coast — from California to North Carolina, helping restore and breathe new life into regional environments that have been damaged in recent years.
Taking care of our environment is important — and we’re ready to do something about it. By working to offset our carbon footprint, and bring awareness and visibility to this mission, we are looking forward to a healthier, more sustainable climate for all.
Being a print shop, we are aware of the scarcity and true value of paper products. Paper has been one of the most revolutionary inventions in human history — and will continue to play a role well into the future. Just think, in your everyday life, how much paper you touch or depend on. From education to entertainment to employment, paper is a lynchpin in our daily lives.
However, with millions of trees being cut down daily across the world, we need to do our part in protecting this natural resource, as it works to protect us! The National Forest Foundation states that 100 trees can remove over 430 pounds of air pollutants annually. U.S. forests are responsible for offsetting 10 to 20 percent of U.S. emissions each year.
But the value of trees extends beyond carbon dioxide absorption and oxygen production. This resource is instrumental in the protection and health of all types of watersheds — helping fight erosion and filter water supplies. Trees and forests specifically, provide a suitable wildlife habitat for countless species. One benefit that gets commonly overlooked regarding trees is the health benefits they provide us. Forests and recreational parks offer an outdoor escape for us to explore. They give us a place to get physical exercise through hiking, mountain biking, kayaking, and more. But the impact extends beyond physical health and touches our mental health as well. Spending more time outdoors is linked to reduced stress levels and an increased sense of happiness.
This mission affects every single one of us, and it needs more awareness — and more trees! Here at ABG Print, we are excited to invest in the future of our environment, one project at a time. Even if you aren’t in need of a print project anytime soon, you can still get involved with this mission by donating as an individual to help the National Forest Foundation climb closer it goal. Together, let’s lend a helping hand to our friends in the forest.
Need Professional Print Services?
ABG Print is a small business print shop able to meet any creative or logistic need you or your business may be in the market for. Contact us to learn about our services, pricing, or our commitment to the National Forest Foundation’s “50 Million for Our Forests” campaign.
Rebuild With ABG Giveaway Winners!
April Winner
Company Bio:
Since 1986, Creative Art Works has been at the forefront of change within the NYC urban community – empowering young people through arts programming that incorporates creative expression, academic enrichment, and community engagement. Creative Art Works puts creative art to work, helping young people develop the personal and professional skills to meaningfully shape their futures for the better.
March Winner
Company Bio:
Ramini Espresso Bar – A coffee shop in the heart of New York City keeping the fashion district awake. Simply walk by and you’ll be captivated by the freshly roasted and freshly ground coffee aroma. Rami takes great pride in his coffee creations. Each one a work of art. The latte is our personal favorite at ABG Print. Get lost in the beautiful floral décor forgetting you’re on your way back to the office fully caffeinated. This hidden gem is a must-visit when you’re on the hunt for some strong coffee and delicious baked pastries. 265 West 37th Street
February Winner
Company Bio:
Jason Koellhoffer graduated from Parsippany Hills High School in 2006 in pursuit of a career in Elementary/Special Education. After working at Lake Parsippany elementary school with students who had Autism for five years, he decided to make a change and go back to his roots. Jason began JGK Home Improvement LLC in 2011. JGK is a home improvement company that specializes in kitchen, bathroom, and basement renovations, as well as, all areas of construction. Jason and his handful of employees work hard to make their customer’s dreams come to a reality.
Enhance Your Video Sales Pitch With Great Print Materials
Have you noticed that your digital sales pitches aren’t closing at a high enough rate? Are your potential customers seeming to lose interest and check out of your meetings? It’s a real problem that many businesses are dealing with. Yet, many have discovered that the decision to send print materials in advance to their video sales pitches are helping improve engagement and contracts won!
Since screen time has increased so dramatically over the past year, it is critical to find effective ways to break through the glass screen — and deliver a more meaningful presentation. There are several print materials available that can add significant value to your sales pitch.
Brochures provide an avenue to jump into greater detail regarding your proposal, that can’t be explained during your video sales pitch due to time constraints, technology limitations, or other factors. These multi-page brochures open the door to combining interactive visual graphics with new data insights that break down key selling propositions and consumer pain points.
Handouts come in all shapes and sizes, and offer presenters a mix of optionality. These one to two-page printed materials are versatile and usually, focus and expand on one major component or slide from your digital presence. These handouts often help answer deeper questions that consumers may have following the presentation.
Postcards serve as a great synopsis tool or quick reference to your main presentation points and key takeaways. Potential customers aren’t always going to remember all the important moments from the sales pitch, therefore, a small postcard is a great way to give a rundown of the essentials — plus it acts as a good branding piece.
A few notes to keep in mind when ordering print materials for your next meeting:
Make sure your brochures and other materials are printed on heavy, high-quality stock. A good rule of thumb is anything over 30 pounds.
Have all brochures or booklets bound.
Use semi-gloss, not glossy paper. Glossy paper is too reflective and can be hard to read.
Full-color printing is absolutely essential.
Have them professionally printed.
Here are four reasons sending print materials in advance can land you a signed deal:
Be Better Than Your Competitors
There is no better first impression than coming to a meeting prepared. Designing and sending custom print materials to your potential customers is a forward-thinking move — and one that is sure to score points off the bat.
This gives you the opportunity to show your investment in them. If you have a sales pitch scheduled, your potential client most likely has 10 other suitors waiting behind you. It’s sometimes the little things that lead a client to decide to do business with you. Leverage these booklets, flyers, pamphlets, etc. to show your attention to detail.
Support Your Presentation
Zoom and Google Meetings are both great tools. Their interfaces allow for easy communication, with the ability to present a variety of visual aids from PowerPoints to video assets. However, when trying to make a sale, the inescapable one-dimensional side to video conferencing can cause things to fall flat — even with presentations that have the most bells and whistles. Print materials add another layer to your sales pitch and serve as a supplemental aid to what is on-screen.
These materials should strongly identify the pain points for your potential customer and highlight how you can provide them a useful solution. It is important to note that this information cannot just be a restatement or copy of what your on-screen presentation says — that adds no value to the customer. Instead, these print materials need to go deeper, providing insights that couldn’t fit into the slideshow but are still worth highlighting.
Create An Emotional Response
Printed materials do something that digital marketing struggles to achieve through a computer or phone screen: execute an emotional response/connection. People traditionally spend more time consuming physical marketing materials compared to digital ads. The ability to generate a deeper more meaningful response, allows advertising materials to become more realistic. This helps video sales pitches better appeal to buying factors that can’t always be triggered through a Zoom call.
Leave Them Thinking About You
Once you leave that video sales pitch, it is easy to be forgotten. Sending print materials in advance is a great tactic for staying on your potential client’s mind well past the 60-minute video conference call.
