How to Keep a Millennial Engaged
We’re slowly yet quickly working our way towards the country’s culture-changing over from the “boomers” to the “millennials” and it is very apparent. The improvement of technology in the world in the past 10 years will undoubtedly make this period of time in our future children’s history books be known as the Technology Era. And […]
How to Manage a Client With Unreal Expectations
Let’s face it. We’ve all been there. No matter what the product or service is that you’re selling, everyone has come into contact with a client that had very unreal expectations. It’s undeniable and what separates a salesperson from a “great” salesperson is their ability to handle these issues. Everyone has their own strategies and […]
How to Persuade Millennials with Print Media
Millennials, the often perplexing, always interesting demographic cohort born in the early 80s through the mid-90s, is an increasingly important group for companies and marketers to understand. As time has marched on, the Millennial generation has come of age and their purchasing power has grown significantly—in 2019, millennials surpassed Baby Boomers as the largest adult […]
What to Look for in a Print Shop
When choosing which print shop to trust with your printing needs, there are several factors that rise to the top. You’ve worked hard on your brochure, or presentation materials, or direct mailers, and you want to make sure the finished product is going to be polished and perfect. Unfortunately, not all print shops are going […]
3 Ways to Get Your Business Noticed
Competition can be fierce for businesses of any size, and how to even get noticed is a question owners and managers wrestle with on a daily basis. Of course, there are some obvious recent trends that businesses have turned to like a social media presence, on-point branding, and Google ads. And these are definitely an […]
How to Travel in and out of New York Like a Pro
Coming to New York City for a meeting? Here’s how to do it like a pro. The Big Apple, The City that Never Sleeps, whatever you call it, New York is a megacity with close to 20 million people, hundreds of skyscrapers, and dozens of Ray’s Pizzas. If you are on your way to New […]
3 Tips for Staying Productive While Working from Home
Professionals are working from home like never before and while many thought officing at home would be temporary, there are some signs that it could be a longer-term trend. For those with long commutes, working from home saves valuable time, and for parents, it means more time with children. But even with all the benefits […]
3 Keys to a Successful Zoom Meeting
Six months to a year ago, very few people even knew what Zoom was. Fast forward to this spring and summer, mix in a once in a lifetime global pandemic replete with a stay at home and shelter in place orders, and all of a sudden we have all been baptized in the ways of […]
How to Create a File With Crop Marks
Bleeds are used to show any objects in the document that are intended to go all the way to the edge of the printed page. A standard bleed (0.125”) gives you some breathing room to make sure the printed piece is correctly cut down to size. Here is how to work with bleeds in different […]
How to Create Print Ready Project Files
Whether you are using Photoshop, Illustrator, InDesign or some other program to create your design to be used on something that will be printed you’ll need to make sure that file is saved in a way that is considered Print Ready. WHAT IS A PRINT READY FILE? A print ready file is a design file […]